# Box Store Anniversary Collections Target Just Just Unveiled Its 20th Anniversary Collection By Katherine Pendrill | Published 2019-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/20th-anniversary-collection References: [delish](https://www.delish.com/food-news/a29048753/target-anniversary-collection/) To celebrate 20 years since its first partnership with a designer, Target has launched a 20th Anniversary Collection. With more than 300 items in the new line, you'll want to get your wallet ready. Target's 20th Anniversary Collection celebrates the retailer's long history of collaborating with designers. The brand's first design partnership was with Michael Graves and since then, Target has teamed up with big names like Lilly Pulitzer, Phillip Lim, Isaac Mizrahi, Anna Sui, and Missoni. For its 20th Anniversary Collection, Target brought back some of the most popular items from these designer partnerships. The collection includes everything from kitchen tools to apparel, with notable items including the Missoni tumblers and the Michael Graves spinning whistling tea kettle. Image Credit: *Target.* ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaboration Collections:** Brand collaborations with iconic designers or former partners have potential to create innovative collections with meaningful nostalgic value - **Anniversary Celebrations Collections:** Stores or brands can take advantage of anniversary milestones to create new collections while highlighting their history and unique partnerships - **Limited Edition Collections:** Stores or brands can create demand for their products by releasing limited edition collections featuring designs or items from past partnerships ### Who This Affects Most - **Retail Industry:** Retail stores can attract customers by partnering with iconic designers, creating limited edition collections, and celebrating brand anniversary milestones - **Fashion Industry:** Fashion brands can collaborate with previous design partners or commemorate milestone anniversaries with exclusive collections that build brand equity and customer loyalty - **Consumer Goods Industry:** Consumer goods companies can leverage nostalgia and the emotional connection of their products by releasing limited edition collections featuring beloved designs or products from past collaborations ## Related on Trend Hunter - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Fall Farmhouse Staples](https://www.trendhunter.com/trends/chip-and-joanna-gaines.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Film-Themed Retailer Collections](https://www.trendhunter.com/trends/target-x-disney-the-little-mermaid-collection.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Exclusive Pet-Themed Collections](https://www.trendhunter.com/trends/cuddle-collab.md)