# E-Commerce Meets Ultra-luxury 20Ltd Sells High End Design By Design Crack | Published 2007-10-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/20ltd-e-commerce-meets-ultraluxury References: [designcrack](http://designcrack.com/v2/2007/09/04/tuesday-props-20ltd/) & [20ltd](http://www.20ltd.com) 20ltd is a link that someone sent to me, and I've been very impressed with the site. Essentially, 20ltd has taken the concept of the Design Crack site and turned it into a retail business, which, I would like to add, is much more difficult and riskier than simply talking about design. So, 20ltd, I give you props. The concept of the site, to be more specific, is to take 20 items from well-known designers that have been curated for their exceptional uniqueness, and offer these items on the 20ltd website for those daring enough to pay the price. Although I will never own one of Ted Noten's strange purses (shown above) because it's unattainable for me, I do like to look at well designed objects such as this, and the 20ltd website offers close inspection of their objects. (That was quite a run-on sentence!) At any rate, if you are a design addict like myself then I urge you to browse this site. You'll find items like the exceptionally rich Henk suitcase which I've covered in the past, and a number of items that I will shortly tackle after visiting this awesome site. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Curated Retail:** The trend of curating a limited selection of unique designer items for retail offers an opportunity for e-commerce platforms to provide exclusive and high-end products to discerning customers. - **Luxury E-commerce:** The convergence of e-commerce and ultra-luxury creates an opportunity for online retailers to cater to a niche market of affluent consumers looking for high-end design products. - **Design Addiction:** The growing obsession with well-designed objects presents an opportunity for businesses to tap into the demand for curated and exceptional designer items. ### Sectors Adopting This - **E-commerce:** The e-commerce industry can seize the opportunity to cater to the luxury market by curating and selling exclusive designer items online. - **Luxury Retail:** Luxury retailers can embrace e-commerce platforms to expand their customer base and reach a wider audience with their high-end design products. - **Design and Lifestyle:** Businesses in the design and lifestyle industry can capitalize on the trend of curated retail and offer unique and exceptional designer products to design enthusiasts. ## Related on Trend Hunter - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Unconventional Statement Pieces](https://www.trendhunter.com/trends/bottega-veneta-x-flos.md) - [Authenticated Luxury Shops](https://www.trendhunter.com/trends/ebay-luxury-exchange.md) - [Premium Debut Furniture Collections](https://www.trendhunter.com/trends/last-ditch-design.md) - [Intricately Crafted Homeware Capsules](https://www.trendhunter.com/trends/latelier-homeware.md) - [Whimsical Stool Designs](https://www.trendhunter.com/trends/modern-design-review.md) - [Collaborative Leather Goods Brands](https://www.trendhunter.com/trends/peter-james.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Tailor-Made Furniture Ranges](https://www.trendhunter.com/trends/aesthetics-and-functionality.md)