# New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign

By Kalin Ned | Published 2025-12-29 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/2027-telluride-suv
References: [kiamedia](https://www.kiamedia.com/us/en/media/pressreleases/24170/kia-america-celebrates-the-all-new-2027-telluride-with-new-years-eve-times-square-takeover?utm_campaign=Syndicated_24170&utm_medium=RSS_All%20Press%20Releases&utm_source=KiaMedia.com)

![New Year-Focused Car Campaigns](https://cdn.trendhunterstatic.com/thumbs/594/2027-telluride-suv.jpeg)

Kia is running a promotional event centered around the debut of the redesigned 2027 Telluride SUV. As part of this marketing initiative, the brand is running a prominent visual display in New York City's Times Square during the New Year's Eve celebration.

The visual content will highlight the 2027 Telluride SUV's exterior styling, cabin amenities, and integrated technological systems on the large digital screen beneath the famous descending ball as the final minute of the year elapses. A distinct segment of the presentation will also shift focus to acknowledge the assembly plant personnel in Georgia responsible for manufacturing the automobile. As such, Kia positions this marketing effort as both a launch for the new model year and a gesture of recognition toward the workforce credited with the success of the previous generation.

Image Credit: Kia