# Pride-Celebrating Skincare Campaigns Leland Francis is Running Its Thoughtful 2025 Pride Campaign By Kalin Ned | Published 2025-06-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/2025-pride-campaign References: [presshook](https://www.presshook.com/brands/leland-francis/press-releases/leland-francis-celebrates-pride-with-purpose-2025-campaign-to-support-lgbtq-communities-nationwide/?utm_campaign=Ready%3A+Recent+brand+announcements+-+5%2F25%2F2025&utm_content=Brand+Announcements&utm_medium=email_action&utm_source=customer.io)  Leland Francis's 2025 Pride campaign demonstrates a meaningful integration of commerce and social advocacy as the brand channels consumer purchases into direct support for critical [LGBTQ](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign)+ services. The initiative allocates substantial percentages of the brand's June sales to three established organizations addressing distinct community needs. Leland Francis's 2025 Pride campaign sets aside 25% from the signature Pansy Collection and 20% from other products to support elder care through SAGE, youth homelessness via the [Ali Forney Center](https://www.trendhunter.com/trends/bloom-with-pride), and comprehensive social services from the [Los Angeles LGBT Center](https://www.trendhunter.com/trends/pride-eyeshadow-vault). The initiative's structure incentivizes participation through a limited-edition Pansy Pride Bundle, as well, while extending appreciation to all June customers with complimentary fragrance samples. The Pansy fragrance itself serves as a symbolic centerpiece, its bold botanical blend metaphorically representing queer joy and resilience through its vibrant scent profile. Image Credit: Leland Francis ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 65% | Activity: 69% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Related on Trend Hunter - [Pride-Celebrating Intimacy Oils](https://www.trendhunter.com/trends/intimacy-oil.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Pride-Inspired Social Initiatves](https://www.trendhunter.com/trends/pride-in-dermatology.md) - [Rainbow Skincare Sets](https://www.trendhunter.com/trends/bloom-with-pride.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride Month Cosmetic Campaigns](https://www.trendhunter.com/trends/nivea-proud-in-your-skin.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md)