# Plushly Appointed Passenger SUVs The 2024 Toyota Century SUV Offers an Ultra-Luxurious Experience By Michael Hemsworth | Published 2023-09-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2024-toyota-century References: [hiconsumption](https://hiconsumption.com/motors/2024-toyota-century-suv/) & [toyota.jp](https://toyota.jp/centurynewbt/)  The 2024 Toyota Century SUV is the latest version of the brand's [full-size vehicle](https://www.trendhunter.com/trends/2027-kia-telluride) that promises to provide a luxuriously appointed experience for passengers and drivers alike. The vehicle features [four-wheel steering](https://www.trendhunter.com/trends/2025-lexus-gx-550) along with the al-new Rear Comfort mode that works to mitigate the feelings of jolting that comes with hard braking scenarios. A luggage compartment separate structure is integrated into the design to maximize space for personal items. The 2024 Toyota Century SUV is powered by the brand's new 3.5-liter V6 engine along with a [plug-in hybrid drive system](https://www.trendhunter.com/trends/2026-toyota-rav4). The vehicle is available now for order in Japan where it's priced at 25,000,000 yen (~$169,350). The vehicle is expected to be available in additional markets in the near future. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 100% | Activity: 97% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxurious Passenger Suvs:** The Toyota Century SUV provides an ultra-luxurious experience for passengers with its plush appointments and advanced comfort features. - **Four-wheel Steering:** The inclusion of four-wheel steering in the 2024 Toyota Century SUV enhances driving performance and maneuverability. - **Plug-in Hybrid Drive System:** The Toyota Century SUV's plug-in hybrid drive system offers improved fuel efficiency and reduced emissions for environmentally conscious consumers. ### Industries Being Reshaped - **Automotive Manufacturing:** The automotive manufacturing industry can explore innovative ways to incorporate luxurious features and advanced technology into their vehicles for a more premium customer experience. - **Electric Vehicle Industry:** The electric vehicle industry has the opportunity to leverage plug-in hybrid drive systems, like the one in the Toyota Century SUV, to cater to eco-conscious consumers demanding sustainable transportation solutions. - **Automotive Accessories:** Manufacturers of automotive accessories can develop and market advanced comfort features, such as four-wheel steering systems, to enhance the driving experience and attract luxury vehicle owners. ## Related on Trend Hunter - [Ultra-Luxury Coupe Concepts](https://www.trendhunter.com/trends/toyota-century.md) - [Full-Size Hybrid SUVs](https://www.trendhunter.com/trends/2026-toyota-land-cruiser-hybrid-300.md) - [Stylish High-End Midsize SUVs](https://www.trendhunter.com/trends/toyota-grand-highlander.md) - [Tech-Packed Full-Sized SUVs](https://www.trendhunter.com/trends/toyota-sequoia.md) - [Radically Redesigned Off-Road SUVs](https://www.trendhunter.com/trends/2024-toyota-land-cruiser.md) - [Premium Safety-Focused Sedans](https://www.trendhunter.com/trends/2024-toyota-crown.md) - [All-Electric SUV Concepts](https://www.trendhunter.com/trends/toyota-land-cruiser-se-concept.md) - [Luxury Overlanding SUVs](https://www.trendhunter.com/trends/2024-lexus-gx-550-overtrail-aap-sema-build.md) - [Off-Road Luxury SUVs](https://www.trendhunter.com/trends/gx550-overtrail.md)