# Cheesy Basketball Statues Cheetos Celebrates the 2024 NHL All-Star Weekend's Return to Toronto By Grace Mahas | Published 2024-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/2024-nhl-allstar-weekend References: [newswire](https://www.newswire.ca/news-releases/cheetos-celebrates-the-return-of-the-2024-nhl-r-all-star-weekend-to-toronto-with-iconic-statue-836163340.html)  Cheetos is celebrating the 2024 NHL® All-Star Weekend's return to Toronto, after 24 years, with a unique and whimsical touch—a 16-foot-tall "Cheetos Top Cheetle" statue in Roundhouse Park. This playful monument features a Bauer Hockey glove with Cheetle-tipped fingers, a blend of [Cheetos'](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake) signature cheesy dust and hockey culture. Jess Spaulding, CMO of [PepsiCo Foods Canada](https://www.trendhunter.com/trends/nostalgic-snacks), emphasizes their intent to create an unforgettable experience for fans, combining hockey enthusiasm with [Cheetos' distinct charm](https://www.trendhunter.com/trends/spokeshand). The statue, initially introduced in Cheadle, Alberta, is part of Cheetos' effort to celebrate hockey and engage the community. Until January 30, it will be at Roundhouse Park, followed by a display at the 2024 Hyundai NHL Fan Fair™ at the Metro Toronto Convention Centre from February 1-4. Here, fans can enjoy interactive activities, including a claw machine game, photo ops with the statue, and Cheetos snacks. This creative initiative, blending sport and snack culture, highlights the joy and community spirit surrounding the NHL® All-Star Weekend. Mary-Kay Messier, VP of Global Marketing at Bauer Hockey, notes the importance of fun in growing the sport and welcoming new fans. The Cheetos Top Cheetle statue is a whimsical tribute to this spirit, inviting fans to participate and share their experiences using #CheetosTopCheetle. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 76% | Freshness: 21% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Whimsical Sports Celebrations:** The Cheetos Top Cheetle statue is a playful monument that combines hockey culture with Cheetos' distinct charm. - **Engaging Community Initiatives:** Cheetos' effort to celebrate hockey and engage the community with interactive activities, such as a claw machine game and photo ops with the statue, creates an unforgettable experience for fans. - **Blending Sport and Snack Culture:** The creative initiative of blending sport and snack culture highlights the joy and community spirit surrounding the NHL All-Star Weekend. ### Who This Affects Most - **Sporting Goods:** The Cheetos Top Cheetle statue presents disruptive innovation opportunities for sporting goods companies to collaborate with snack brands and create unique merchandise. - **Food and Beverage:** The combination of Cheetos' distinct charm with the NHL All-Star Weekend presents disruptive innovation opportunities for food and beverage companies to create special edition snack products. - **Event Planning:** The interactive activities and community engagement surrounding the Cheetos Top Cheetle statue offer disruptive innovation opportunities for event planning companies to create immersive experiences for fans. ## Related on Trend Hunter - [Snack-Inspired Large Artwork](https://www.trendhunter.com/trends/cheetle.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Hockey-Inspired Collaborative Art Installations](https://www.trendhunter.com/trends/prime-monday-night-hockey.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Celebratory Cheesy Snack Cakes](https://www.trendhunter.com/trends/cheetleinfused-birthday-cake.md) - [Fan Fantasy Experiences](https://www.trendhunter.com/trends/2024-cheezit-citrus-bowl.md) - [On-Field Makeover Stations](https://www.trendhunter.com/trends/cheezit-flexin-section.md) - [Caesars-Focused Hockey Partnerships](https://www.trendhunter.com/trends/matt-steves1.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md)