# Romantic Danish Licorice Gifts The Lakrids by Bülow 2024 Love Collection Includes Three Updates By Michael Hemsworth | Published 2024-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/2024-love-collection References: [snackandbakery](https://www.snackandbakery.com/articles/110518-lakrids-by-bulow-debuts-love-collection-for-valentines-day) & [lakridsbybulow.us](https://lakridsbybulow.us/)  The Lakrids by [Bülow 2024](https://www.trendhunter.com/trends/love-collection-for-valentines-day) Love Collection has been debuted by the Danish brand as a series of sweet treats perfect for consumers to pick up this year for a special someone. The collection includes the returning Strawberries and Cream flavor alongside the new Peaches flavor, which are both being offered in single-flavor jars. The brand is also introducing the Love Selection Box that includes an array of classic flavors and limited-editions for recipients to explore. The Lakrids by Bülow 2024 Love Collection comes packaged in [100% recycled plastic](https://www.trendhunter.com/trends/lakrids-by-blow-by-pulpac) and is all produced in Copenhagen, Denmark to ensure the utmost attention to the highest quality licorice. The collection is available for consumers to shop directly from the brand, on [Amazon](https://www.trendhunter.com/trends/lakrids-by-blow-winter-collection) and select boutique retailers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 40% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** The Lakrids by Bülow 2024 Love Collection comes packaged in 100% recycled plastic, providing an opportunity for brands to explore environmentally-friendly packaging alternatives. - **Limited-edition Collections:** The Love Selection Box includes an array of classic flavors and limited-editions, highlighting the trend of offering exclusive and unique products to attract consumers. - **Direct-to-consumer Sales:** The collection is available for consumers to shop directly from the brand, on Amazon, and select boutique retailers, demonstrating the growing trend of brands bypassing traditional retail channels. ### Who This Affects Most - **Confectionery:** The Lakrids by Bülow 2024 Love Collection is a range of sweet treats, indicative of the potential for innovation in the confectionery industry. - **Sustainable Packaging:** The use of 100% recycled plastic by Lakrids by Bülow presents an opportunity for the sustainable packaging industry to develop eco-friendly solutions. - **Ecommerce:** The availability of the Love Collection for direct-to-consumer sales on Amazon showcases the importance of the eCommerce industry in reaching a wider customer base. ## Related on Trend Hunter - [Romantic Salty Licorice Gifts](https://www.trendhunter.com/trends/love-collection-for-valentines-day.md) - [Festive Licorice Chocolates](https://www.trendhunter.com/trends/lakrids-by-blow-winter-collection.md) - [Summertime Danish Confections](https://www.trendhunter.com/trends/lakrids-by-blow-summer-collection.md) - [American-Inspired Danish Licorices](https://www.trendhunter.com/trends/lakrids-by-blow-fruity-licorice.md) - [Danish Confectionary Advents](https://www.trendhunter.com/trends/lakrids-by-bulow.md) - [Licorice Pop-Up Shops](https://www.trendhunter.com/trends/licorice-pop-up-store.md) - [Limited-Edition Danish Easter Treats](https://www.trendhunter.com/trends/lakrids-by-blow-gg.md) - [Sour Cherry Licorice Candies](https://www.trendhunter.com/trends/lakrids-by-blow-cherry-sour.md) - [Romantically Themed Candy Lines](https://www.trendhunter.com/trends/american-licorice-company-valentines-day.md)