# Fan Fantasy Experiences Cheez-It is Making Wild Dreams Come True at the 2024 Cheez-It Citrus Bowl By Laura McQuarrie | Published 2024-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/2024-cheezit-citrus-bowl References: [newsroom.kellanova](https://newsroom.kellanova.com/2024-12-02-CHEEZ-IT-R-BRINGS-COLLEGE-FOOTBALL-FANS-MOST-ABSURD-FANTASEEZ-TO-LIFE-AT-THE-2024-CHEEZ-IT-R-CITRUS-BOWL) & [cheezit](http://cheezit.com/footballfantaseez)  At the 2024 Cheez-It Citrus Bowl, the [Kellanova](https://www.trendhunter.com/trends/special-menu) brand is committed to turning [college football](https://www.trendhunter.com/trends/fairfield-by-marriott) "fantaseez" into 100% real experiences for fans, players, and even its mascot. Interested participants are invited to submit their boldest dreams online for their chance to win fantaseez like a Two-Minute Timeout Wedding or a role as the first-ever Official Cheez-Caster, who will report on the game's absurdity live from inside the world's largest bowl of Cheez-It crackers. No matter how wacky or off-the-wall, Cheez-It encourages its most obsessed fans to submit the unforgettable experiences they'd like to have with the brand. The Cheez-It Citrus Bowl caps off the year on December 31st on [ABC](https://www.trendhunter.com/trends/beverage-campaign) and viewers can look forward to seeing all sorts of wild ideas play out in reality. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 49% | Activity: 63% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Fan-centric Event Engagement:** Leveraging fan input to shape event experiences can deepen audience loyalty and create memorable brand interactions. - **Interactive Online Contests:** Online competitions that offer unique, once-in-a-lifetime experiences as prizes can significantly boost consumer participation and interest. - **Role Immersive Brand Activities:** Offering fans immersive roles within branded events can generate high levels of engagement and viral content. ### Industries Being Reshaped - **Sports Entertainment:** Integrating fan-submitted ideas into sports events can drive unprecedented viewer engagement and attendance. - **Consumer Packaged Goods:** Involving consumers in product-related experiences can enhance brand loyalty and create strong community ties. - **Event Marketing:** Creating unique, interactive experiences around events can amplify marketing efforts and attract diverse audiences. ## Related on Trend Hunter - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [On-Field Makeover Stations](https://www.trendhunter.com/trends/cheezit-flexin-section.md) - [Cheesy Snack-Themed Hotel Rooms](https://www.trendhunter.com/trends/cheezit-bowl.md) - [Fan-Centered Stadium Menus](https://www.trendhunter.com/trends/special-menu.md) - [Cheese-Themed Retreats](https://www.trendhunter.com/trends/the-cheezit-escape.md) - [Co-Branded Snack Racing Events](https://www.trendhunter.com/trends/cheezit-puffdapalooza.md) - [Branded Cracker Food Trucks](https://www.trendhunter.com/trends/cheez-wheelz-food-truck.md) - [Cheese Lover Societies](https://www.trendhunter.com/trends/cheezmasons.md) - [Edible Pastry Mascots](https://www.trendhunter.com/trends/edible-mascot.md)