# Wish-Granting Beer Ads The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie By Laura McQuarrie | Published 2024-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/2024-bud-light-super-bowl References: [adage](https://adage.com/article/special-report-super-bowl/bud-light-has-genie-themed-super-bowl-commercial-returns-humor/2540376)  The 2024 [Bud Light](https://www.trendhunter.com/trends/kickoff-beers) Super Bowl commercial has been released ahead of the Big Game and the one-minute spot from the Official Beer Sponsor of the [NFL](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) introduces a brand-new character, the Bud Light Genie. The beer commercial features a star-studded cast that includes NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and [UFC](https://www.trendhunter.com/trends/ilia-topuria) CEO Dana White, and it's centered on helping fans ages 21 and up to enjoy an Easy Night Out. After the Bud Light Genie has been released from a bottle of Bud Light, the character goes on to grant wishes and turn an ordinary night out into a wild adventure. On the theme of granting wishes, Bud Light is leading up to the Super Bowl by granting Easy Wishes and offering adults the chance to win a Las Vegas getaway. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 59% | Freshness: 21% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Wish-granting Super Bowl Ads:** The 2024 Bud Light Super Bowl commercial introduces a brand-new character, the Bud Light Genie, who grants wishes and turns an ordinary night out into a wild adventure. - **Star-studded Beer Commercials:** The Bud Light Super Bowl commercial features a star-studded cast including Peyton Manning, Post Malone, and Dana White, creating a memorable and engaging experience for viewers. - **Interactive Advertising Campaigns:** Bud Light is allowing adults the chance to win a Las Vegas getaway through their Easy Wishes campaign, encouraging participation and engagement with the brand. ### Where This Applies - **Beverage:** The release of the Bud Light Genie Super Bowl commercial presents an opportunity for beverage companies to explore creative and interactive advertising campaigns. - **Sports and Entertainment:** The star-studded Bud Light Super Bowl commercial featuring NFL Hall of Famer Peyton Manning and UFC CEO Dana White showcases the potential for partnerships between beverage brands and the sports and entertainment industry. - **Hospitality and Tourism:** Bud Light's Easy Wishes campaign, offering adults the chance to win a Las Vegas getaway, highlights the opportunity for collaboration between beverage brands and the hospitality and tourism sector. ## Related on Trend Hunter - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md) - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Snow-Brewed Football Beers](https://www.trendhunter.com/trends/bud-light-blizzard-brew.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md)