# Anniversary SUV Models The 2023 Toyota 4Runner 40th Anniversary Special Edition is Celebratory By Michael Hemsworth | Published 2022-05-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2023-toyota-4runner References: [hiconsumption](https://hiconsumption.com/2023-toyota-4runner-40th-anniversary-special-edition/) & [toyota](https://www.toyota.com/4runner/)  The [2023](https://www.trendhunter.com/trends/toyota-sequoia) [Toyota](https://www.trendhunter.com/trends/2025-toyota-4runner) 4Runner 40th Anniversary Special Edition has been announced by the brand as a celebratory SUV model for avid fans of the choose. The vehicle is based on the SR5 Premium trim level, and comes in four paint options to choose from including Barcelona Red Metallic, Midnight, White or Black Metallic. Each one is complemented with a [retro-inspired graphics package](https://www.trendhunter.com/trends/toyota-corolla-hatchback-fx-edition) along with bronze-finished 17-inch alloy wheels, anniversary floor mats, bronze-colored seat stitching and more. The 2023 Toyota 4Runner 40th Anniversary Special Edition is limited to just 4,040 units in the US with information on pricing yet to be announced by the brand. The vehicle is expected to come in just slightly above the SR5 Premium 4Runner, which is priced at $41,515. Image Credit: Toyota ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 87% | Activity: 36% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Anniversary SUV Models:** Car manufacturers can create limited-edition celebratory vehicles that appeal to a nostalgic audience. - **Retro-inspired Graphics Packages:** Brands can add unique graphics to their vehicles, providing customers with a way to personalize their cars. - **Limited-edition Special Editions:** Product manufacturers can create special edition versions of their products as a marketing strategy to attract a fan audience. ### Industries Being Reshaped - **Automotive Industry:** Car manufacturers can experiment with unique designs and features to create limited edition models, which create hype among car enthusiasts. - **Marketing and Advertising Industry:** Marketing agencies can help product manufacturers in creating special edition products as a promotional strategy. - **Customization Industry:** Customization businesses can offer customized graphics and branding of merchandise to create customer loyalty and a unique brand image. ## Related on Trend Hunter - [Style-Conscious Off-Road SUVs](https://www.trendhunter.com/trends/2025-toyota-4runner.md) - [80s-Inspired Surfer Vehicles](https://www.trendhunter.com/trends/toyota-4runner-trd-surf-concept.md) - [Anniversary-Honoring SUV Models](https://www.trendhunter.com/trends/2026-ford-bronco-60th-anniversary-package.md) - [Two-Toned Anniversary SUVs](https://www.trendhunter.com/trends/2026-jeep-wrangler-whitecap.md) - [Tech-Packed Full-Sized SUVs](https://www.trendhunter.com/trends/toyota-sequoia.md) - [Anniversary Pickup Truck Models](https://www.trendhunter.com/trends/ford-f150-heritage-edition.md) - [Auto-Specific Digital Information Portals](https://www.trendhunter.com/trends/toyota-4runner.md) - [Celebratory Rally SUV Models](https://www.trendhunter.com/trends/toyota-land-cruiser-gr-sport-rally-raid.md) - [Stout Off-Road SUV Models](https://www.trendhunter.com/trends/2026-toyota-corolla-cross-nasu-edition.md)