# All-Electric SUV Ads Cadillac Launches 'Be Iconic' Campaign To Promote the '2023 Cadillac Lyriq' By Niko Pajkovic | Published 2021-09-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2023-cadillac-lyriq References: [mediapost](https://www.mediapost.com/publications/article/366933/cadillac-launches-be-iconic-tag-for-lyriq-electr.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+marketing-daily) & [cadillac](http://cadillac.com) American luxury car manufacturer Cadillac has launched a [new ad campaign](https://www.trendhunter.com/trends/electric-capri) titled 'Be Iconic' to promote the company's first [all-electric SUV](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle), the '2023 Cadillac Lyriq.' The new campaign features a 30-second commercial starring [American actress Regina King](https://www.trendhunter.com/trends/unstoppable-dreams), who we watch cruise in the ultra-luxe vehicle hands-free from a barren desert to Palm Springs. The ad focuses on the car's exciting new attributes -- its sleek front grille, spacious interior, and powerful electric motor -- while King continuously changes up the storyline, resisting the ad's narrator. The idea here is that, just like how King sets a new direction for the ads script, the automobile maker looks to challenge preconceived notions of what an electric vehicle should be. “This spirit harnesses Cadillac’s 120-year history, our reputation as an undeniable American Icon, but above all gives the Cadillac a new bold vision as it reinvents its future to become an all-electric brand by the end of the decade," said King, referencing the premise of the new commercial. Image Credit: TFLcar ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **All-electric Vehicles:** The launch of the '2023 Cadillac Lyriq' highlights a trend towards electric vehicles, presenting opportunities for disruptive innovation in battery technology, charging infrastructure, and automotive design. - **Luxury Electric Vehicles:** 'Be Iconic' campaign shows a trend towards luxury electric vehicles, presenting opportunities for disruptive innovation in sustainable materials, interior design, and energy-efficient features. - **Story-driven Ads:** The use of Regina King as a centerpiece in the 'Be Iconic' ad campaign indicates a trend towards story-driven ads, presenting opportunities for companies to showcase their products within engaging and dynamic narratives. ### Industries Being Reshaped - **Automotive:** The automotive industry is transitioning to electric vehicles, presenting opportunities for disruptive innovation in battery technology, charging infrastructure, and automotive design. - **Luxury Goods:** The emergence of luxury electric vehicles invites opportunities for disruptive innovation in sustainable materials, interior design, and energy-efficient features for luxury goods companies. - **Advertising:** The use of story-driven ads has become a trend in the advertising industry, presenting opportunities for companies to showcase their products through creative and compelling narratives. ## Related on Trend Hunter - [Revamped Sleek Electric Vehicles](https://www.trendhunter.com/trends/lyriq.md) - [Special Edition Electric Suvs](https://www.trendhunter.com/trends/2023-lyriq.md) - [Heritage-Honoring Electric SUVs](https://www.trendhunter.com/trends/cadillac-lyriqv.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Car-Branded Slow TV Experiences](https://www.trendhunter.com/trends/cadillac-range-unanxiety.md) - [Luxury Long-Range Electric SUVs](https://www.trendhunter.com/trends/cadillac-escalade-iq.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Luxe Electric Family Vehicles](https://www.trendhunter.com/trends/vistiq-suv.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md)