# Community-Centric Soccer Kits Arsenal Unveils a New Bright 2022/23 Home Kit Campaign By Amy Duong | Published 2022-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/202223-home-kit References: [hypebeast](https://hypebeast.com/2022/5/arsenal-adidas-2022-23-home-kit-release-details-information) & [arsenaldirect.arsenal](https://arsenaldirect.arsenal.com/) [Arsenal](https://www.trendhunter.com/trends/no-more-red-campaign) recently unveils its new 2022/23 home kit with the usual help of [adidas](https://www.trendhunter.com/trends/no-more-red) for the season and the most notable design update is the application of lightning bolts. This is done in the team's signature colors of red and white as the kit also has a new collar that is marked with the lightning bolt symbol. The same graphic continues on to the red socks and to launch the kit, the team showcased the community that supports the club and the importance of everyone. The campaign spotlights this narrative as the players go on to visit people and places that create the community that exists behind the team today including "[Finsbury Park Bowls Club](https://www.trendhunter.com/trends/finsbury-food-group-cupcakes), Islington Boxing Club, Tufnell Park Primary School, Maha Devi Yoga Centre, and more." Image Credit: Arsenal ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Community-centric Design:** Designing products with a focus on community can increase brand loyalty and support. - **Symbolic Imagery:** Incorporating symbolic imagery into product designs can help brands stand out and create a deeper emotional connection with consumers. - **Localized Campaigns:** Localized campaigns can help brands connect with communities and create a more personal relationship with their customers. ### Where This Applies - **Sports Apparel:** Sports apparel companies can benefit from incorporating community themes and symbolic imagery into their designs. - **Marketing and Advertising:** Marketing and advertising industries can explore the opportunities of personalized and localized campaigns to connect with consumers on a deeper level. - **Sports and Recreation:** Sports and recreation industries can explore the potential of community-centric campaigns to build stronger relationships with fans and supporters. ## Related on Trend Hunter - [Crime Safety Sports Campaigns](https://www.trendhunter.com/trends/no-more-red-campaign.md) - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md) - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [Survivor Donated Fabric Kits](https://www.trendhunter.com/trends/fabric-of-the-community.md) - [Weather-Inspired Sporty Kits](https://www.trendhunter.com/trends/the-manchester-city-third-kit.md) - [Fan-Designed Football Kits](https://www.trendhunter.com/trends/manchester-city-x-puma.md)