# Dreamy Valentine's Day Cosmetics Kylie Cosmetics Just Debuted Its 2022 Valentine's Day Collection By Katherine Pendrill | Published 2022-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2022-valentines-day-collection References: [hypebae](https://hypebae.com/2022/1/kylie-jenner-cosmetics-valentines-day-makeup-collection-eyeshadows-matte-lip-kits-highlighters-blushes-price-release-date) With Valentine's [Day](https://www.trendhunter.com/trends/bobbi-althoff) just weeks away, Kylie Cosmetics has dropped its 2022 Valentine's Day collection. The 2022 Valentine's Day collection is a limited-edition range that features everything you need to create a date night look. More specifically, you'll find a Pressed Powder Palette featuring 12 shades in three must-have finishes: shimmer, metallic, and matte. You'll also find Kylie Jenner’s signature Matte Lip Kits in new shades like 'No One’s Baby' and 'About Last Night.' There's also a Lip Gloss Set with shares like 'In the Clouds' and 'February Bae.' Lastly, there's a Blush Stick, a Highlighter, and False Lashes. The 2022 Valentine’s Day collection will officially be available on February 3 via the [Kylie Cosmetics’](https://www.trendhunter.com/trends/glossy-lip-kit) website and prices for the pieces range from $17 to about $48. Image Credit: Kylie Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 89% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Limited-edition Cosmetics Collections:** Limited-edition cosmetics collections have become a popular trend, creating an innovation opportunity to introduce unique product lines on a seasonal or holiday basis. - **Shimmer, Metallic, and Matte Finishes:** Shimmer, metallic, and matte finishes have become a popular trend in cosmetics, creating an innovation opportunity to provide more customized, personalized, and unique cosmetic options. - **Online Cosmetics Sales:** Online cosmetics sales have become a popular trend, creating an innovation opportunity for businesses to expand their e-commerce capabilities, customer engagement, and personalized marketing. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry can benefit from introducing more limited-edition collections, offering more diverse and customizable options, and expanding their e-commerce capabilities and marketing efforts. - **Fashion Industry:** The fashion industry can benefit from collaborating with cosmetics brands to create seasonal-themed collections, creating more personalized and unique beauty options for customers. - **E-commerce Industry:** The e-commerce industry can benefit from providing a platform for limited-edition collections and personalized cosmetics, enhancing customer experience and engagement with online shopping. ## Related on Trend Hunter - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Valentine’s Day Beauty Boxes](https://www.trendhunter.com/trends/valentines-day-beauty-box.md) - [Gifting-Focused Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-valentines-day-collection.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Romantic Chocolatier Treat Ranges](https://www.trendhunter.com/trends/valentines-day-chocolate-collection.md) - [Charmingly Romantic Candy Products](https://www.trendhunter.com/trends/hersheys-valentines-day.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md)