# Luxury Apparel Collaborations Rosie Assoulin Partners with HIM Co. for 2022 Resort Collection By Elena Rahman | Published 2021-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2022-resort-collecition References: [wwd](https://wwd.com/fashion-news/fashion-scoops/rosie-assoulin-him-co-1234823438/) & [rosieassoulin](https://rosieassoulin.com/) For the designer's [2022 resort collection](https://www.trendhunter.com/trends/auteurs-resort-2025-collection), Rosie Assoulin signed a partnership with High Italian Manufacturing - HIM.Co. SpA. The apparel label – whcih is associated with Wildflower Brands LLC – plans to broaden business in Europe, Asia, and the Middle East with this new venture. HIM, formerly known as the Onward Luxury Group, is a specialist in [manufacture and distribution](https://www.trendhunter.com/trends/belle-vivier-shoe). According to Chief Executive Officer Max Assoulin, HIM will not be taking a stake in Rosie Assoulin. Instead, the alliance will provide the New York-Based designer the opportunity to further its customer base and company growth. With its new resources, the brand anticipates bolstering its [footwear and accessories](https://www.trendhunter.com/trends/printed-sandal) with a vegan approach. The brand is available for purchase at several retail partners and through direct-to-consumer channels. Image Credit: WWD ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 55% | Activity: 1% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Collaboration Partnerships:** Luxury brands are seeking innovative collaborations to broaden their customer base and increase brand growth potential. - **Vegan Luxury Products:** Luxury brands are exploring vegan materials to create sustainable and ethical products for their customers. - **Direct-to-consumer Channels:** Luxury brands are integrating direct-to-consumer channels to provide a seamless shopping experience for their customers. ### Where This Applies - **Fashion Industry:** Luxury fashion brands can collaborate with manufacturers and explore sustainable materials to create unique products and establish a larger global presence. - **Manufacturing Industry:** Manufacturing companies can collaborate with luxury fashion brands to provide their expertise in creating innovative products and expand their customer base. - **Retail Industry:** Retailers can take advantage of luxury brand collaborations to introduce unique products and provide their customers with exclusive shopping experiences. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Fabric-Focused Couture Footwear](https://www.trendhunter.com/trends/rubirosa.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Graphic Luxurious Accessory Collabs](https://www.trendhunter.com/trends/anti-social-social-club-5.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Libation-Collaborative Limited Fashion](https://www.trendhunter.com/trends/romeo-hunte.md)