# Off-Road Electric Mountain Bikes Orbea Unveiled the 2022 Kemen and Kemen SUV E-Bikes By Colin Smith | Published 2022-05-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2022-kemen References: [ebike-mtb](https://ebike-mtb.com/en/orbea-kemen-and-kemen-suv/) & [orbea](https://www.orbea.com/ca-en/ebikes/urban/kemen/)  Orbea, the Spanish bicycle manufacturer, unveiled the 2022 Kemen and 2022 Kemen SUV e-bikes. The 2022 Kemen is a city-targeted e-bike with a 85 Nm motor and a 540 Wh battery. This bike is available in high, med, and low sizes, with a maximum weight of 285 pounds. The battery on this bike is subtle enough to be completely hidden out of sight for individuals who are less familiar with e-bikes. However, this comes at the cost of the battery being permanently attached to the bike. The Orbea 2022 Kemen SUV, on the other hand, is an off-road targeted electric mountain bike. This bike has greater stability in off-road environments due to its larger wheels and sturdier build. This also enables the bike to hold a larger payload than the city version. On top of this, the Kemen SUV can tow a small carrier behind it, allowing the rider to pull either an additional payload or a small child in a trailer. Image Credit: Orbea ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Off-road Electric Mountain Bikes:** The increasing popularity of off-road electric mountain bikes presents opportunities for disruptive innovation in the outdoor recreation industry, particularly in the development of higher-powered and more durable e-bikes. - **Hidden Battery Technology:** As seen in the Orbea 2022 Kemen, the trend toward subtler, hidden battery technology in e-bikes presents opportunities for further innovation and development in the e-bike industry, including the potential for increased range and longer-lasting batteries. - **Cargo E-bikes:** The ability of the Orbea 2022 Kemen SUV to tow a carrier and hold a larger payload signals a trend toward more versatile and multi-functional cargo e-bikes, offering opportunities for innovation in industries ranging from logistics and transportation to parenting and family mobility. ### Who This Affects Most - **Outdoor Recreation:** The off-road electric mountain bike trend has disruptive innovation potential for the outdoor recreation industry, particularly in the development of e-bikes with greater durability, power, and off-road capabilities. - **E-bike Manufacturing:** The trend toward hidden battery technology presents opportunities for the e-bike manufacturing industry to innovate with longer-lasting batteries, higher charging capacities, and other technological advancements. - **Logistics and Transportation:** The trend toward cargo e-bikes, as exemplified by the Orbea 2022 Kemen SUV's carrier-towing capabilities, presents opportunities for innovation in the logistics and transportation industry for more eco-friendly and efficient delivery methods. ## Related on Trend Hunter - [Multi-Purpose Electric Bikes](https://www.trendhunter.com/trends/keram-30.md) - [Trail-Ready Electric Mountain Bikes](https://www.trendhunter.com/trends/emtb.md) - [Lightweight 2023 Mountain Bikes](https://www.trendhunter.com/trends/orbea-rise.md) - [Off-Road Trail E-Bikes](https://www.trendhunter.com/trends/manidae.md) - [Comfortable Trekking E-Bikes](https://www.trendhunter.com/trends/pathlite-on-8-suv.md) - [Cargo-Friendly Off-Road eBikes](https://www.trendhunter.com/trends/velotric-nomad-2x.md) - [Fat-Tire Suspension E-Bikes](https://www.trendhunter.com/trends/k26-s.md) - [Efficient Cargo Bikes](https://www.trendhunter.com/trends/suv-electric.md) - [SUV-Inspired eBikes](https://www.trendhunter.com/trends/thok-mig-es.md)