# Future Olympic Sneakers Nike's Design Tributes the 2020 Olympic Games That Will Be in Tokyo By Riley von Niessen | Published 2016-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2020-olympic References: [hypebeast](http://hypebeast.com/2016/8/nike-lunarglide-8-sp-tokyo-2020-olympics) & [store.nike](http://store.nike.com/us/en_us/pd/lunarglide-8-sp-mens-running-shoe/pid-11242273/pgid-11275174?mid=38660&cp=usns_aff_nike_080113_je6NUbpObpQ&site=je6NUbpObpQ-CDJgyCYQOALUw_EZvez1Bg) Despite the fact that the 2016 summer games in Rio de Janeiro have just come to an end, [Nike](https://www.trendhunter.com/trends/air-jordan-6-retro) has already created a fresh design that tributes the 2020 Olympics. In order to do so, the brand offers a sleek colorway that's mostly navy and black. The tongue of the sneakers shows a label in Japanese, as a means to liken it to the city of Tokyo where the 2020 Olympics will take place. The Nike swoosh is depicted in a print that similar to tie-dye, as is an accent on the heel. This shows shades of [navy and white](https://www.trendhunter.com/trends/air-max-90-usa) leaking into one another, working to pull the overall colorway together, as the navy upper is starkly contrasted with a clean white sole. Although the 2020 Olympics aren't too close in time, Nike's commemorative 'LunarGlide 8 SP' is already available online for purchase. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Colorway Design:** The use of sleek colorways that incorporate cultural and regional motifs presents disruptive opportunities for customizing and personalizing products. - **Cultural Commemoration:** Incorporating cultural references and local elements into product design provides opportunities for brands to connect with specific audiences and create unique experiences. - **Preemptive Product Launch:** Launching commemorative products in advance of upcoming events allows brands to capitalize on anticipation and generate early buzz among consumers. ### Industries Being Reshaped - **Sportswear Manufacturing:** Sportswear manufacturers can explore disrupting the market by incorporating unique cultural elements into their designs, appealing to a wider range of consumers. - **Event Merchandise:** The creation and distribution of event-themed merchandise, like Olympic commemorative products, offer opportunities for brand partnerships and revenue generation. - **E-commerce:** E-commerce platforms can leverage the anticipation and excitement surrounding upcoming events by promoting and selling exclusive pre-launch products to capture early consumer demand. ## Related on Trend Hunter - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Sustainable Olympic Footwear Capsules](https://www.trendhunter.com/trends/vivaia.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md)