# Special Edition Off-Road SUVs The 2020 Land Cruiser Heritage Edition is Limited to 1,200 Vehicles By Michael Hemsworth | Published 2019-01-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2020-land-cruiser-heritage-edition References: [blessthisstuff](https://www.blessthisstuff.com/stuff/vehicles/cars/2020-land-cruiser-heritage-edition/) & [toyota](https://www.toyota.com/upcoming-vehicles/landcruiser/) The 2020 Land Cruiser Heritage Edition vehicle has been unveiled by the automotive maker to offer adventurous consumers with a new way to traverse any landscape they choose on their own terms. Limited to just 1,200 examples, the SUV features a two-row interior cabin and comes in either Blizzard [Pearl](https://www.trendhunter.com/trends/gulfstream-g800) or Black Metallic color options for the exterior paint. A black-accented grille helps to further accentuate the demure look of the vehicle, while the removal of running boards and chrome lower moldings help make the SUV more attuned to the needs of [off-road enthusiasts](https://www.trendhunter.com/trends/toyota-lc250-prado-urnieta-ultimate-4x4). The 2020 Land Cruiser Heritage Edition can come with only one engine option, which includes a 5.7-liter V8 that will produce 381 horsepower and 401 lb-ft of torque along with an eight-speed transmission. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Vehicles:** There is a growing trend of automotive makers releasing limited edition vehicles to cater to adventurous consumers who seek unique and exclusive options. - **Off-road Capability:** Automotive manufacturers are focusing on enhancing the off-road capabilities of their vehicles, offering consumers the opportunity to traverse any landscape on their own terms. - **Customization Options:** Consumers are increasingly demanding customizable options when purchasing vehicles, driving automotive makers to provide various color and accessory choices. ### Sectors Adopting This - **Automotive Manufacturing:** Automotive manufacturers have the opportunity to capitalize on the growing trend of limited edition vehicles and cater to adventurous consumers seeking exclusive options. - **Outdoor Recreation:** The off-road capability trend presents disruptive innovation opportunities for outdoor recreation industries, as consumers seek vehicles that allow them to explore diverse terrains. - **Automotive Accessories:** With the rising demand for customization options, the automotive accessories industry can tap into the market by offering a wide range of colors and accessories for consumers to personalize their vehicles. ## Related on Trend Hunter - [Radically Redesigned Off-Road SUVs](https://www.trendhunter.com/trends/2024-toyota-land-cruiser.md) - [Full-Size Hybrid SUVs](https://www.trendhunter.com/trends/2026-toyota-land-cruiser-hybrid-300.md) - [Cubic Off-Road SUV Models](https://www.trendhunter.com/trends/toyota-land-cruiser-fj.md) - [Limited-Edition Surf Culture SUVs](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition.md) - [Anniversary SUV Models](https://www.trendhunter.com/trends/2023-toyota-4runner.md) - [Adventure-Ready Open-Air SUVs](https://www.trendhunter.com/trends/toyota-land-cruiser-rox-concept.md) - [Ultra-Exclusive SUV Models](https://www.trendhunter.com/trends/range-rover-sv-carmel-edition.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Luxury Overlanding SUVs](https://www.trendhunter.com/trends/2024-lexus-gx-550-overtrail-aap-sema-build.md)