# Futuristic Hogs The 2020 Harley-Davidson 1 Drives the Classic Brand Into the Future By Ryan Hinkson | Published 2010-05-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2020-harley-davidson-1 References: [yankodesign](http://www.yankodesign.com/2010/05/14/harley-futurism/) & [friendfeed](http://friendfeed.com/mrossi/b96131e1/2020-harley-davidson-1-by-jonathan-russell) The 2020 [Harley-Davidson](https://www.trendhunter.com/trends/reimagined-exclusivelydesigned-motorcycles) 1 is nothing like any other Harley you've seen before. Designer Jonathan Russell's take on what the [Harley of the future](https://www.trendhunter.com/trends/jaguar-type-00) will look like is something straight out of a sci-fi flick. The ultra modern 2020 Harley Davidson 1 by Jonathan Russell will feature non-skid treads, LED screens, and a laser-etched chrome finish. These new hogs are certain to attract a whole new breed of rider. **Implications** - Consumers enjoy products with futuristic design elements as they commonly associate the future with improvement. As such, corporations looking to entice consumers need not innovate entirely, but can capture the hearts of consumers simply through utilizing [futuristic designs](https://www.trendhunter.com/trends/ultraviolette-shockwave) in their wares. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 78% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Motorcycle Design:** The trend of incorporating futuristic design elements in motorcycles creates opportunities for designers and manufacturers to attract consumers by offering a unique and innovative riding experience. - **Advanced Technology Integration:** The integration of LED screens and non-skid treads in motorcycles opens up opportunities for technology companies to collaborate with motorcycle manufacturers, providing improved safety and functionality to riders. - **Personalized Motorcycle Experience:** The rise of unique and customizable features in motorcycles allows for a personalized ride, presenting opportunities for customization and aftermarket industries to offer tailored products and services for riders. ### Where This Applies - **Motorcycle Design:** The motorcycle design industry can capitalize on the trend by developing and creating futuristic motorcycle concepts that incorporate advanced technologies and personalized features. - **Technology:** Technology companies have the opportunity to partner with motorcycle manufacturers to integrate advanced features like LED screens and non-skid treads, enhancing the overall riding experience and safety measures. - **Customization and Aftermarket:** The customization and aftermarket industries can seize the opportunity to offer tailored products and services, such as custom parts, accessories, and personalized modifications, to cater to the individual preferences of motorcycle riders. ## Related on Trend Hunter - [Electric Scooter Concepts](https://www.trendhunter.com/trends/harley-davidson-livewire.md) - [Reimagined Exclusively-Designed Motorcycles](https://www.trendhunter.com/trends/reimagined-exclusivelydesigned-motorcycles.md) - [Modern Vintage-Inspired Motorcycles](https://www.trendhunter.com/trends/harleydavidson-nightster-special.md) - [Futuristic Sci-Fi Motorbikes](https://www.trendhunter.com/trends/hermes-x30.md) - [Futuristic Motorbike Designs](https://www.trendhunter.com/trends/the-braun-motorbike.md) - [Tracker-Inspired Electric Motorcycles](https://www.trendhunter.com/trends/2023-livewire-s2-del-mar.md) - [Lifestyle-Conscious Electric Motorcycles](https://www.trendhunter.com/trends/2024-livewire-s2-del-mar.md) - [High-Performance Electric Motorcycles](https://www.trendhunter.com/trends/huge-moto-srx-concept-motorcycle.md) - [Modular Tech-Rich Motorcycles](https://www.trendhunter.com/trends/bmw-motorrad-x-nvidia.md)