# Style-Focused SUVs The 2020 Ford Edge ST-Line is Focused on Enhanced Value By Michael Hemsworth | Published 2020-05-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2020-ford-edge References: [geeky-gadgets](https://www.geeky-gadgets.com/2020-ford-edge-st-line-is-all-about-style-2020-05-26/) & [media.ford](https://media.ford.com/content/fordmedia/fna/us/en/news/2020/05/26/new-edge-st-line.html) The 2020 Ford Edge ST-Line has been unveiled by the automotive brand as its latest model that will provide drivers with a vehicle that's focused on enhanced value and style. The SUV features the standard 2.0 liter [EcoBoost](https://www.trendhunter.com/trends/troy-lee-designs) engine that has been paired with an eight-speed automatic transmission that aims to deliver quick shifting capabilities. The vehicle features the same [stylish looks as the Edge ST](https://www.trendhunter.com/trends/acura-adx), but is $5,165 less thanks to the aforementioned engine. The 2020 Ford Edge ST-Line is available for order now and, while focused on value, is still outfitted with all the essential functions drivers today prefer. This includes [Ford-CoPilot360 Assist Plus driver-assist technology](https://www.trendhunter.com/trends/ford-digital-experience) along with glossy 20-inch black aluminum wheels, SYNC 3 with Android Auto and Apple CarPlay and more. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Style-focused Suvs:** This trend highlights the opportunity for automotive brands to provide SUVs with stylish looks without compromising on essential features or value. - **Value-oriented Models:** Creating models like the Ford Edge ST-Line that provides drivers with an affordable option that still delivers on essential features is a disruptive innovation opportunity. - **Quick Shifting Capabilities:** The 2020 Ford Edge ST-Line's pairing of the 2.0 liter EcoBoost engine with an eight-speed automatic transmission highlights the opportunity for automotive brands to prioritize swift gear-shifting capabilities in their SUVs. ### Who This Affects Most - **Automotive:** The automotive industry has the opportunity to focus on creating value-oriented SUV models that still deliver on essential features. - **Technology:** The inclusion of Ford-CoPilot360 Assist Plus driver-assist technology in the 2020 Ford Edge ST-Line highlights the opportunity for the technology industry to partner with automotive brands to create high-tech SUV models. - **Retail:** The 2020 Ford Edge ST-Line's focus on value and style demonstrates the need for retail professionals to strategize how to appeal to consumers who want premium features at an affordable price. ## Related on Trend Hunter - [Sculpted Electric SUV Models](https://www.trendhunter.com/trends/ford-allelectric-explorer.md) - [Racer-Honoring SUV Models](https://www.trendhunter.com/trends/2025-ford-bronco-stroppe-special-edition-suv.md) - [Sunset-Inspired SUV Models](https://www.trendhunter.com/trends/2024-ford-bronco-sport-free-wheeling-edition.md) - [Well-Equipped PHEV SUVs](https://www.trendhunter.com/trends/2023-ford-escape-plugin-hybrid.md) - [Sporty 60s-Style SUVs](https://www.trendhunter.com/trends/ford-bronco-sport-heritage-edition.md) - [Flagship Electric Stealthy Trucks](https://www.trendhunter.com/trends/f150-lightning-platinum.md) - [Agile Sports-Focused SUVs](https://www.trendhunter.com/trends/2023-range-rover-sport.md) - [Streamlined Electric Cars](https://www.trendhunter.com/trends/model-3-standard.md) - [High-Performance Sports Car Models](https://www.trendhunter.com/trends/2024-ford-mustang-gtd.md)