# Heavily Tested SUV Models Land Rover Has Unveiled Its New 2020 Defender in Four Packages By Daniel Johnson | Published 2019-09-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2020-defender References: [hypebeast](https://hypebeast.com/2019/9/land-rover-defender-2020-official-first-look) & [landrover](https://www.landrover.com) [Land Rover](https://www.trendhunter.com/trends/2022-range-rover) has unveiled its new 2020 Defender, which is the latest version of its [4x4 off-road vehicle](https://www.trendhunter.com/trends/affordable-offroad-vehicle). Land Rover has been creating different iterations of its flagship Defender vehicle for 70 years. The 2020 Defender features a modern look and has a price range from $49,900-$80,900. The company has also brought the new vehicle through its Extreme Event test, which is a rigorous test process for the company's SUVs. The 2020 Defender can be purchased in either a 300 BHP or 400 BHP model. The SUV has seven seats, and a display that is integrated with [Apple](https://www.trendhunter.com/trends/2023-toyota-rav4) Car Plat and Android Auto. Land Rover will offer the SUV in four different packages including, 'Urban,' 'Country,' 'Adventure,' and 'Explorer.' Image Credit: Land Rover ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Off-road Suvs:** The market for new and advanced off-road SUVs, such as the 2020 Defender, is growing as consumers seek more adventurous experiences. - **Extreme Testing Processes:** Businesses can explore new revenue streams by offering comprehensive and rigorous testing processes for SUVs and other vehicles. - **Integrated Technology Displays:** There is a growing demand for SUV models that are equipped with integrated technology displays, such as Apple Car Play and Android Auto. ### Sectors Adopting This - **Automotive Manufacturing:** Automakers can compete by offering advanced, off-road SUV models with advanced display technology that meets the needs of adventure-seeking consumers. - **Automotive Testing:** Automotive testing companies can offer comprehensive and rigorous testing of SUVs to ensure that they can handle extreme conditions. - **Consumer Electronics:** Consumer electronics companies can seek partnerships with automakers to produce advanced displays for use in SUV models, expanding their market share into the automotive industry. ## Related on Trend Hunter - [Limited-Edition Surf Culture SUVs](https://www.trendhunter.com/trends/2025-land-rover-defender-beach-break-edition.md) - [Adventurous Five Seater SUVs](https://www.trendhunter.com/trends/land-rover-defender-130-outbound.md) - [Night-Themed SUV Upgrades](https://www.trendhunter.com/trends/urbanight.md) - [Desert Competition SUV Models](https://www.trendhunter.com/trends/land-rover-dakar-rally-defender.md) - [Luxury Hybrid SUVs](https://www.trendhunter.com/trends/2021-range-rover-sport.md) - [Electronic Air Suspension SUVs](https://www.trendhunter.com/trends/land-rover-defender-130.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Agile Sports-Focused SUVs](https://www.trendhunter.com/trends/2023-range-rover-sport.md)