# Speedy Record-Breaking SUVs The 2019 Lamborghini Urus is Opulent, Fast and Off-Road Ready By Michael Hemsworth | Published 2017-12-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2019-lamborghini-urus References: [werd](http://www.werd.com/47687/the-2019-lamborghini-urus-is-the-worlds-fastest-suv/) & [lamborghini](https://www.lamborghini.com/en-en/models/urus) The 2019 [Lamborghini](https://www.trendhunter.com/trends/2024-urus) [Urus](https://www.trendhunter.com/trends/urus-evo) has been unveiled by the luxury automotive brand as its latest creation in the form of an opulent SUV that will offer drivers a series of impressive features and appointments. The vehicle features an aerodynamic design and has been positioned as the world's fastest SUV that is powered by a 4.0-liter twin-turbo [V8](https://www.trendhunter.com/trends/bentley) engine that will offer 627 pound-feet of torque and 641 horsepower. The automatic 8-speed AWD transmission makes it applicable for all drivers types, while the ceramic brakes and active roll control technology make it a powerful yet safe vehicle. The 2019 Lamborghini Urus is also designed for those who favor off-road driving thanks to a variety of suspension and drive modes that will enable it to handle sand, snow and more with ease. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 100% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Speedy Suvs:** Luxury automotive brands are focusing on designing fast and powerful SUVs to meet the needs of the high-end market. - **Off-road-capable Suvs:** Companies are creating SUVs with specialized suspension and drive modes to cater to the needs of off-road enthusiasts. - **Advanced Safety Features for High-powered Vehicles:** Automotive brands are innovating to incorporate advanced safety features into high-powered vehicles, such as ceramic brakes and active roll control technology. ### Where This Applies - **Luxury Automotive:** The luxury automotive industry is introducing speed and power into their SUV models to appeal to high-end consumers seeking an upgraded driving experience. - **Off-road Accessories:** With the rise of off-road capable SUVs, the off-road accessories industry is set to experience growth in sales of specialized equipment such as suspension upgrades and rugged tires. - **Automotive Safety Technology:** As high-powered vehicles become increasingly popular, automotive safety technology companies are presented with the opportunity to innovate and provide advanced safety features to ensure driver safety. ## Related on Trend Hunter - [Electric Super Sport Vehicles](https://www.trendhunter.com/trends/2024-urus.md) - [Luxury Italian PHEVs](https://www.trendhunter.com/trends/2025-lamborghini-urus-se-plugin-hybrid.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Ultra-Fast Hybrid Hypercars](https://www.trendhunter.com/trends/fenomeno.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md) - [Powerful Italian SUVs](https://www.trendhunter.com/trends/ferrari-purosangue.md) - [Muscular Gilded SUV Concepts](https://www.trendhunter.com/trends/lamborghini-aurochs.md) - [Concept-Inspired Sports Cars](https://www.trendhunter.com/trends/lamborghini-huracan-sterrato.md) - [Ultra-Fast Wishbone Hypercars](https://www.trendhunter.com/trends/pagani.md)