# New Year Prosperity Sneakers These Adidas 2019 Chinese New Year Sneakers are Detailed By Michael Hemsworth | Published 2019-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2019-chinese-new-year-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/adidas-2019-chinese-new-year-sneakers-release-date-price/) & [adidas](https://www.adidas.com/us) The [Adidas](https://www.trendhunter.com/trends/adidas-lunar-new-year) 2019 Chinese New Year sneakers have been unveiled by the athletic brand as a footwear option that aim to celebrate the event in total style. The sneakers come in two style options including the [classic Superstar](https://www.trendhunter.com/trends/clot-superstar) and Yung 96, which have both been emblazoned with red and white colors to put a focus on happiness and luck for the new year. This naturally corresponds with Chinese culture, while the Yung 96 is accented by a pop of neon yellow to set them apart from other options when worn. The Adidas 2019 Chinese New Year sneakers are finished with gold detailing along with a dragon head that has been embroidered onto the heel to further reinforce the traditional aesthetic of the footwear. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 95% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Chinese New Year Sneakers:** There is an opportunity for footwear brands to release limited edition sneakers specifically designed for various cultural events and celebrations. - **Cultural Celebratory Footwear:** There is an opportunity for footwear brands to design culturally-inspired footwear for various ethnic communities and diasporas. - **Festive-themed Collection:** There is an opportunity for athletic brands to design festive-themed collections for various celebrations such as Christmas, Hanukkah and other celebrations. ### Sectors Adopting This - **Footwear:** Footwear companies can leverage cultural events and celebrations to create a wider audience and inventory of limited edition sneakers. - **Fashion:** Fashion designers can create festive-themed designs and collections to appeal to consumers during various celebrations throughout the year. - **Athletic Brands:** With the rise of health and fitness, athletic brands can merge the celebration of various occasions through collections to increase market demand and growth. ## Related on Trend Hunter - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md) - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Lunar Craft Fashion](https://www.trendhunter.com/trends/adidas-lunar-new-year.md) - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Illustrative Custom Sneakers](https://www.trendhunter.com/trends/lunar-new-year-sneaker.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md)