# Charitable Bathroom Tissue Couture The 2019 Cashmere Collection Raises Breast Cancer Awareness By Jana Pijak | Published 2019-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2019-cashmere-collection References: [facebook](https://www.facebook.com/Cashmere/) & [cancer](http://www.cancer.ca/en/cancer-information/cancer-type/breast/breast-cancer/?region=on) The 2019 Cashmere Collection highlights couture made entirely of bathroom tissue and was unveiled at a Toronto runway event that was hosted last month. The Canadian fashion talents spotlighted include Lesley Hampton, Dee Silkie, Tome, Jillian Joy, Sage Paul, Joan Kelley Walker, Stephanie Moscall-Varey, Chavah Lindsay, Arti Gogna, Sarah Runnalls, Sarah Haunts, Alex Yu, Adrienne Goodine, Ryan Alexander, Rebecca Rowes and Steven Lejambe. Launched in partnership with [Kruger Products LP](https://www.trendhunter.com/trends/made-by-canadians-for-canadians) and The Canadian Cancer Society, the 2019 Cashmere collection highlights intricately crafted fashions inspired by the likes of Dior, Alexander McQueen, [Comme des Garcons](https://www.trendhunter.com/trends/cdg-postman-bag) and Versace. Each garment is entirely paper-made, showing not only the creative talent of Canadian fashion designers but also the durability of Cashmere paper tissue. Cashmere's annual runway collection raises awareness for [Breast Cancer](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection) research while spotlighting local and emerging talent. The runway show was hosted just ahead of Canadian Breast Cancer Awareness month and encourages Canadians to make a difference by participating in Cashmere's Vote Couture for the Cure initiative. The campaign is now live at Facebook.ca/Cashmere; "for every vote cast for your favorite bathroom tissue design, $1 is donated to the Canadian Cancer Society’s breast cancer efforts. Throughout the month of October, twenty-five cents from the sale of every limited-edition pack of Cashmere goes directly to the cause." Image Credit: [Cashmere](https://www.cashmerecollection2019.ca/) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 76% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Creating couture fashion made entirely of bathroom tissue is a disruptive innovation opportunity within the sustainable fashion trend. - **Socially Responsible Marketing:** Cashmere's Vote Couture for the Cure campaign encourages socially responsible marketing within the fashion industry. - **Cause Marketing:** The annual Cashmere runway collection raises awareness and donations for Breast Cancer research while promoting the brand through cause marketing. ### Sectors Adopting This - **Fashion:** The Cashmere runway collection presents a unique and innovative idea for designers to create sustainable fashion. - **Marketing/advertising:** Cashmere's Vote Couture for the Cure campaign highlights socially responsible marketing and advertising within the fashion industry. - **Non-profit/fundraising:** The Canadian Cancer Society partnership with Cashmere provides a cause marketing opportunity for non-profits to fundraise while promoting breast cancer awareness. ## Related on Trend Hunter - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Branded Bathroom Guides](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Charitable Flower Deliveries](https://www.trendhunter.com/trends/callia-and-breast-cancer-canada.md) - [Curated Cashmere Pop-Ups](https://www.trendhunter.com/trends/noble-cashmere-co.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md)