# Orange-Dyed Artist Merchandise The Weeknd Launched 2018 RELEASE 001 in Collaboration with Bravado By Amy Duong | Published 2018-03-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2018-release-001 References: [highsnobiety](https://www.highsnobiety.com/p/the-weeknd-2018-release-001-capsule/) & [shop.theweeknd](https://shop.theweeknd.com/photos/2018-release-001) The [Weeknd](https://www.trendhunter.com/trends/the-weeknd-and-nespresso) launched his seasonal merchandise for Spring/Summer 2018 entitled the 2018 RELEASE 001 collection. This is the singer's first release of his [official merchandise](https://www.trendhunter.com/trends/bermensch) of the year so far. The capsule is comprised of cut and sew items including graphic t-shirts, hoodies, caps, long-sleeve shirts and more. The first installment of the 2018 RELEASE 001 capsule is comprised of a total of 13 pieces. The Weeknd's apparel is showcased in collaboration with full-service merchandise company [Bravado](https://www.trendhunter.com/trends/bravado-x-dmx) and is now available for purchase on the singer's official website, with prices that range between $28 to $40. Some of the 2018 RELEASE 001 capsule's standout items include the tracksuit, the flannel shirt with overdyed details and the custom-dyed long-sleeve shirts. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Merchandise:** Opportunity for businesses to create limited edition merchandise collections tied to specific seasons or events to generate excitement and exclusivity. - **Collaborative Merchandise:** Opportunity for businesses to collaborate with influential artists or celebrities to create unique merchandise collections that appeal to their fan bases. - **Custom-dyed Apparel:** Opportunity for businesses to offer personalized and unique clothing items by incorporating custom-dyed details or patterns. ### Where This Applies - **Fashion:** Fashion brands can leverage seasonal merchandise and collaborative partnerships to drive sales and engage customers. - **Music:** Music industry professionals can explore merchandise collaborations as a revenue stream and a way to strengthen the artist-fan relationship. - **E-commerce:** E-commerce platforms and retailers can offer custom-dyed apparel options to cater to customers' desire for personalized and exclusive fashion items. ## Related on Trend Hunter - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Mixtape Merch Capsules](https://www.trendhunter.com/trends/echo45-sound-system.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md) - [Global Popstar-Artist Merchandise](https://www.trendhunter.com/trends/bermensch.md) - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md)