# Mystery Candy Bar Contests Dylan's Candy Bar is Rolling Out Its 2018 Mystery Flavor By Katherine Pendrill | Published 2018-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/2018-mystery-flavor References: [delish](https://www.delish.com/food-news/a23101723/dylans-mystery-candy-bar-flavor-contest-jamaica/) & [dylanscandybar](https://www.dylanscandybar.com/mysterybar?sscid=91k2_ahj0o) While brands often ask fans to help choose their next flavor, Dylan's [Candy Bar](https://www.trendhunter.com/trends/dylans-candy-bar-wheel-of-fortune) is doing things a bit backwards with its 2018 Mystery Flavor. As the brand's first-ever guessing game contest, it's a prime opportunity for chocoholics to show off their skills. In honour of its 10th anniversary, Dylan's Candy Bar has rolled out a mysterious new flavor. In turn, fans have an opportunity to guess the 2018 Mystery Flavor for a chance to win a five-day, four-night trip to Montego Bay, Jamaica. This includes a stay in a stunning oceanfront room at the five-star [Hyatt](https://www.trendhunter.com/trends/hyatt) Ziva Rose Hall on Jamaica's north coast. With seven restaurants, multiple pools, and even a swim-up bar, the trip is a pretty great reward for simply eating some chocolate. Even better, Dylan's Candy Bar is sweetening the deal by offering free candy for a year to the lucky winner. To place your candy bar flavor bets, simply perform a taste test and then enter the competition online. Image Credit: *Dylan's Candy Bar.* ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Mystery Flavor Competitions:** Brands can create mystery flavor competitions to engage customers and generate buzz around product releases. - **Gamified Marketing:** Gamified marketing strategies can attract and retain customers by making interactions with brands more enjoyable and rewarding. - **Experiential Rewards:** Brands can offer experiential rewards such as luxury trips, unique experiences, or VIP treatment to incentivize customer engagement and loyalty. ### Where This Applies - **Candy and Confectionery:** Candy and confectionery brands can leverage mystery flavor contests and gamified marketing tactics to increase brand awareness and customer loyalty. - **Hospitality and Travel:** The hospitality and travel industry can collaborate with brands to offer unique and experiential rewards to generate interest and attract new customers. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create engaging and interactive campaigns using gamification and experiential rewards to increase customer engagement and loyalty. ## Related on Trend Hunter - [Mystery Flavor Candy Sticks](https://www.trendhunter.com/trends/fun-dip.md) - [Gameshow-Themed Candy Ranges](https://www.trendhunter.com/trends/dylans-candy-bar-wheel-of-fortune.md) - [Mystery Flavor Hotlines](https://www.trendhunter.com/trends/99-brands.md) - [Surprise Flavor Snack Cakes](https://www.trendhunter.com/trends/mystery-flavor-twinkies.md) - [Mystery Milk Beverages](https://www.trendhunter.com/trends/mystery-flavour.md) - [Mystery Candy Pop-Ups](https://www.trendhunter.com/trends/house-of-mystery.md) - [Mystery Flavor Hot Cross Buns](https://www.trendhunter.com/trends/village-bakery-mystery-hot-cross-buns.md) - [Travel-Inspired Chocolate Bar Giveaways](https://www.trendhunter.com/trends/vanilla-break-sweepstakes.md) - [Charming Valentine's Day Gifts](https://www.trendhunter.com/trends/new-valentines-day-collection.md)