# Modernized Adventure Vehicles The 2018 Jeep Wrangler Maintains an Iconic Look and Feel By Michael Hemsworth | Published 2017-11-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2018-jeep-wrangler References: [coolmaterial](http://coolmaterial.com/rides/2018-jeep-wrangler/) & [jeep](https://www.jeep.com/reveal/index.html) The [Jeep](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry) [Wrangler](https://www.trendhunter.com/trends/2024-jeep-wrangler) is an iconic vehicle that many will recall from yesteryear as the quintessential choice for adventurers, so the 2018 Jeep Wrangler is here to make it relevant for the modern era. The vehicle maintains the iconic boxy design and rounded headlights to make it instantly recognizable, while making a number of improvements throughout for avid outdoors enthusiasts to appreciate. This includes the ability to customize the entire vehicle thanks to dozens of different door, top and windshield combinations that will be offered when the vehicle goes on sale. The 2018 Jeep Wrangler identifies the desire for [off-road lifestyle vehicles](https://www.trendhunter.com/trends/toyota-land-cruiser-rox-concept) that enable drivers to partake in short adventures on the weekend rather than require a second car. The vehicle is set to be shown off at the Los Angeles Auto Show starting on November 29. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Customizable Adventure Vehicles:** The 2018 Jeep Wrangler allows for customization of doors, tops, and windshields, catering to individual preferences. - **Off-road Lifestyle Vehicles:** The 2018 Jeep Wrangler taps into the demand for vehicles that enable weekend adventures without the need for a separate car. - **Iconic Design Revival:** The 2018 Jeep Wrangler maintains its iconic look and feel, satisfying consumers who appreciate the vehicle's traditional style. ### Who This Affects Most - **Automotive Industry:** The customizable features of the 2018 Jeep Wrangler present opportunities for innovation in vehicle customization technology. - **Outdoor Recreation Industry:** The off-road capabilities of the 2018 Jeep Wrangler cater to the growing market of adventure enthusiasts seeking outdoor recreational vehicles. - **Automobile Accessories Industry:** The various door, top, and windshield combinations offered by the 2018 Jeep Wrangler open up possibilities for new and customized automobile accessory products. ## Related on Trend Hunter - [Adventure-Ready Backroad SUVs](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry.md) - [Two-Toned Anniversary SUVs](https://www.trendhunter.com/trends/2026-jeep-wrangler-whitecap.md) - [Tough Tech-Packed Off-Roaders](https://www.trendhunter.com/trends/2024-jeep-wrangler.md) - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md) - [Upgraded Rugged Full-Size SUVs](https://www.trendhunter.com/trends/2026-jeep-grand-wagoneer.md) - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Militant Heavy Terrain Vehicles](https://www.trendhunter.com/trends/2026-jeep-gladiator-willys-41-buzz.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Powerful All-Electric SUVs](https://www.trendhunter.com/trends/wagoneer-s.md)