# Ultra-Powerful Muscle Cars The 2018 Dodge Demon is Slated to Be Beefier Than the Dodge Hellcat By Joey Haar | Published 2017-01-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2018-dodge-demon References: [digitaltrends](http://www.digitaltrends.com/cars/2018-dodge-challenger-demon-news-rumors-teaser-specs/?utm_source=feedly&utm_medium=webfeeds) & [dodge](http://www.dodge.com/en/ifyouknowyouknow/) [Dodge](https://www.trendhunter.com/trends/hellcat), the famous American auto brand, has recently announced an upcoming addition to its stable of [muscle cars](https://www.trendhunter.com/trends/custom-mustang): the 2018 Dodge Demon. Set to make its official debut at the New York Auto Show in April, details about the car have it poised as the [most powerful vehicle](https://www.trendhunter.com/trends/koenigsegg-sadairs-spear) to come from Dodge. The company is building the hype for the 2018 Dodge Demon with an online campaign, at the center of which is a new website. The teaser site features videos that get released and tracked on a countdown clock, with new videos dropping every week. The first video features a mysterious and ferocious android predator that transforms into a demon-like figure just as the video ends. The campaign is tagged with the slogan "Domestic. Not domesticated." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Muscle Car Revival:** The resurgence of ultra-powerful muscle cars like the 2018 Dodge Demon presents opportunities for automotive manufacturers to tap into the demand for high-performance vehicles. - **Digital Marketing Hype:** The online campaign for the 2018 Dodge Demon demonstrates the power of digital marketing and video teasers to generate excitement and anticipation for upcoming product releases. - **Transformational Advertising:** The use of a mysterious android predator transforming into a demon-like figure in the campaign for the 2018 Dodge Demon showcases the potential for disruptive and visually captivating advertising techniques. ### Where This Applies - **Automotive Manufacturing:** The release of the 2018 Dodge Demon highlights opportunities for automotive manufacturers to innovate and push the boundaries of performance and power in muscle cars. - **Digital Marketing:** The success of the online campaign for the 2018 Dodge Demon underscores the need for businesses to leverage digital marketing strategies to create buzz and engage with their target audience. - **Advertising and Media:** The use of transformative and visually striking advertising techniques in the campaign for the 2018 Dodge Demon opens doors for disruptive innovation in the advertising and media industry. ## Related on Trend Hunter - [Highly-Customizable Sedans](https://www.trendhunter.com/trends/hellcat.md) - [Highly Limited Competition-Only Vehicles](https://www.trendhunter.com/trends/competitiononly-vehicle.md) - [Callback American Muscle Cars](https://www.trendhunter.com/trends/dodge-charger-super-bee.md) - [Inaugural Electric Muscle Cars](https://www.trendhunter.com/trends/charger-daytona-srt.md) - [Electric Stealthy Production Cars](https://www.trendhunter.com/trends/charger-daytona-electric.md) - [Customized Vehicle Builds](https://www.trendhunter.com/trends/dude-ram.md) - [High-Performance Sports Car Models](https://www.trendhunter.com/trends/2024-ford-mustang-gtd.md) - [Ultra-Tactical Next-Gen SUVs](https://www.trendhunter.com/trends/2026-rezvani-tank.md) - [Powerful Alternative Electric Sedans](https://www.trendhunter.com/trends/drako.md)