# Heart-Monitoring Magazine Inserts Toyota's Multi-Sensory Print Ad is Promoting Its 2018 Camry By Ell Smith | Published 2018-02-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2018-camry References: [adweek](http://www.adweek.com/brand-marketing/open-the-march-issue-of-instyle-and-check-your-heart-rate-with-this-interactive-toyota-ad/) & [toyota](https://www.toyota.com/camry/camry-features/) [Toyota](https://www.trendhunter.com/trends/toyota-2) is advertising its 2018 [Camry](https://www.trendhunter.com/trends/2023-camry-nightshade) in a new magazine ad that's taking viewers on a multi-sensory journey. The magazine insert comes complete with two door handles that are equipped with built-in sensors. When pulled apart, the print ad reveals the car's interior which includes a leathery, new car smell and a real-time heart monitor on the car's dashboard. According to Nancy Inouye, Toyota's media director, this ad re-created "the 2018 Camry dashboard in a sensory pop-up experience, complete with sights, sounds and a [new car scent](https://www.trendhunter.com/trends/lola-mullenlowe), Toyota is using a breakthrough stylish creative unit to capture attention and engage with readers.” The inventive advertising campaign is available in the March issue of InStyle magazine. Image Credit: AdWeek, InStyle ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Multi-sensory Magazine Ads:** Opportunity for brands to create immersive advertising experiences that engage multiple senses and capture consumer attention. - **Real-time Interactive Print Ads:** Potential for print ads to integrate interactive elements and real-time data, offering a unique and engaging experience for readers. - **Sensory Pop-up Experiences:** Emerging trend of creating physical, interactive pop-up experiences within print media, allowing brands to showcase their products in a tactile and experiential manner. ### Sectors Adopting This - **Automotive:** Opportunities for car manufacturers to create innovative print ads that provide an immersive and interactive experience, showcasing their vehicles in a unique way. - **Advertising:** Potential for the advertising industry to embrace multi-sensory print ads as a disruptive innovation, offering clients new and engaging ways to promote their products. - **Publishing:** Opportunity for publishers to collaborate with brands in creating interactive magazine inserts, enhancing reader experience and attracting advertisers with innovative advertising solutions. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Audio Brand City Cars](https://www.trendhunter.com/trends/toyota-aygo-x-jbl-special-edition.md)