# Buffed-Up American Luxury Sedans The New 2018 Buick Regal GS Shares Its Engine with the Camaro By Michael Hines | Published 2017-07-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2018-buick-regal-gs References: [carbuzz](http://www.carbuzz.com/news/2017/7/19/Buick-Unveils-AWD-Regal-GS-With-310-HP-V6-Engine-Borrowed-From-Camaro-7740212/) & [buick](http://www.buick.com/) It's hard to say [Buick](https://www.trendhunter.com/trends/electra-e5) is an automaker for old people, the brand's current reputation, after seeing the 2018 Buick Regal GS. The new Regal GS features the same shapely design as the all-new Regal Sportback but it has more of a performance appeal. The [V6](https://www.trendhunter.com/trends/2024-lexus-gx) under the hood pushes out 310 horsepower with a nine-speed automatic transmission controlling all the action. To match its newfound oomph the 2018 Buick Regal GS has been given a sporty exterior redesign. That sporty vibe continues on the inside. The 2018 Buick Regal GS is equipped with a flat-bottomed steering wheel, metal pedals and sport seats. One look at the Regal GS and the message is clear: This car is designed for young people. Whether or not they buy it is another thing. The new Regal GS will go on sale in early 2018 for $39,990. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Performance Appeal in Luxury Sedans:** With the introduction of the 2018 Buick Regal GS, there is a growing trend of luxury sedans targeting younger, performance-oriented buyers. - **Sporty Redesign in American Luxury Cars:** The sporty exterior redesign of the 2018 Buick Regal GS represents a trend of American luxury automakers incorporating more youthful and dynamic elements in their designs. - **Enhanced In-car Experience for Younger Buyers:** The inclusion of flat-bottomed steering wheel, metal pedals, and sport seats in the 2018 Buick Regal GS showcases the trend of automakers enhancing the in-car experience to attract younger consumers. ### Industries Being Reshaped - **Automotive:** The automotive industry has an opportunity to cater to younger, performance-oriented buyers by developing luxury sedans with improved performance capabilities and sporty designs. - **Luxury Automobiles:** In the luxury automobile industry, there is a disruptive innovation opportunity to embrace a more youthful and dynamic aesthetic in order to appeal to a broader customer base. - **In-car Technology:** The in-car technology industry can capitalize on the trend of enhancing the in-car experience for younger buyers by developing innovative features that align with their preferences and expectations. ## Related on Trend Hunter - [High-End South Korean Sedans](https://www.trendhunter.com/trends/2023-genesis-g90.md) - [Chinese Electric SUVs](https://www.trendhunter.com/trends/electra-e5.md) - [Performance-Ready Luxury SUVs](https://www.trendhunter.com/trends/cadillac-escalade-vseries-suv.md) - [Endless Customization Sedans](https://www.trendhunter.com/trends/2026-cadillac-ct5v-blackwing.md) - [Refined Legacy Sedans](https://www.trendhunter.com/trends/2025-cadillac-ct5.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md) - [Galactic Electric Wagons](https://www.trendhunter.com/trends/electra.md) - [Sporty Performance SUV Models](https://www.trendhunter.com/trends/2023-bmw-alpina-xb7.md) - [Dynamic Sedan Package Options](https://www.trendhunter.com/trends/2025-cadillac-ct5v-blackwing-precision-package.md)