# Novel Luxury Convertibles The 2016 Rolls-Royce Dawn is a Rare New Addition to the Company's Lineup By Joey Haar | Published 2016-11-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2016-rollsroyce-dawn References: [digitaltrends](http://www.digitaltrends.com/car-reviews/2016-rolls-royce-dawn-review/) & [rolls-roycemotorcars](https://www.rolls-roycemotorcars.com/en-GB/dawn.html) Rolls-Royce, the famous luxury car-maker synonymous with style and class, has released the 2016 Rolls-Royce Dawn, a brand new model in the company's lineup. Considering that Rolls-Royce doesn't usually venture to introduce an entirely new model (more often opting to release updates of previous models,) the 2016 Rolls-Royce Dawn is a rare treat for [luxury car enthusiasts](https://www.trendhunter.com/trends/prestige-imports). The Dawn is currently the only [convertible in Rolls-Royce's stable](https://www.trendhunter.com/trends/gclass-cabriolet). Aside from that attractive drop-top feature, though, the Dawn matches many of the stylistic traits of Rolls-Royce's other modern vehicles. The car comes with a large, aggressive grille and the [iconic Rolls-Royce hood ornament](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre). An interesting addition to the 2016 Rolls-Royce Dawn is rear-hinged suicide doors. Though no more practical that front-hinged doors, the design trait adds some extra punch to the already luxurious Rolls-Royce vehicle. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Convertible Cars:** The trend of convertible cars is disrupting the luxury car industry, offering a unique and exhilarating driving experience. - **Luxury Car Updates:** The trend of luxury car updates is disrupting the traditional model release strategy, providing more options for luxury car enthusiasts. - **Iconic Design Traits:** The trend of incorporating iconic design traits in modern vehicles is disrupting the automotive industry by creating a sense of nostalgia and brand recognition. ### Sectors Adopting This - **Automotive:** The automotive industry has an opportunity to embrace the trend of convertible cars, offering a wider range of options to consumers looking for a luxurious driving experience. - **Luxury Goods:** The luxury goods industry can capitalize on the trend of incorporating iconic design traits by creating luxury products that evoke a sense of nostalgia and exclusivity. - **Design:** The design industry has an opportunity to integrate iconic design traits in various products, including cars, to create a unique and recognizable aesthetic. ## Related on Trend Hunter - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Ultra-Luxury Super-Coupes](https://www.trendhunter.com/trends/rolls-royce.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Minimalist Luxury Sedan Concepts](https://www.trendhunter.com/trends/rollsroyce-concept.md) - [Bespoke Cherry Blossom Vehicles](https://www.trendhunter.com/trends/rollsroyce-phantom-cherry-blossom.md) - [Bespoke Electric Convertibles](https://www.trendhunter.com/trends/sollei-concept.md) - [Luxuriously Bespoke British Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md)