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# 2,016 Person Foot Massage
Reflexology Guinness World Record

By Bianca | Published 2008-07-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/2016-person-foot-massage-reflexology-guinness-world-record
References: [yeinjee](http://yeinjee.com/2008/world-record-for-simultaneous-foot-massage/)

Now here's a guerrilla stunt I'd like to participate in! This image shows 2,016 feet getting massaged! This stunt, featuring 1,008 reflexologists and 1,008 volunteer feet, took place July 1 in Taiwan, setting the new [Guinness world record](https://www.trendhunter.com/trends/worlds-largest-iced-latte) for most foot massages in one place at the time.

It was actually a publicity stunt organized by the [Taiwan Tourism Bureau](https://www.trendhunter.com/trends/international-balloon-festival) to encourage the health benefits of Reflexology that visitors can enjoy while in the country.

I was lucky enough to get a few foot massages in Beijing, but I can assure you, it was nothing like this! While I prefer the private rooms we went into, this stunt would have been fun to join in on!

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 10% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Guerrilla Stunts in Marketing:** Opportunities for businesses to create unique and attention-grabbing marketing campaigns through unconventional and unexpected tactics.
- **Promoting Health Benefits Through Record-breaking:** Utilizing record-breaking events to generate publicity and raise awareness about the health benefits of certain practices or products.
- **Group Participation for Publicity:** Engaging large groups of people in a unified activity to create buzz and garner media attention for a brand or cause.

### Who This Affects Most

- **Tourism and Travel:** Using innovative and attention-grabbing strategies to promote tourism destinations and activities.
- **Health and Wellness:** Employing creative methods to raise awareness about the benefits of specific wellness practices and encourage their adoption.
- **Entertainment and Events:** Creating interactive and participatory experiences that offer a unique and memorable form of entertainment for audiences.

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