# Olympian 3D-Printed Shoes Adidas is Giving Rio 2016 Olympians Their Own Futurecraft Shoes By Erica Francis | Published 2016-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2016-olympians References: [highsnobiety](http://www.highsnobiety.com/2016/08/11/adidas-3d-printed-shoes-olympics/) & [hypebeast](https://hypebeast.com/2016/8/adidas-3d-printed-shoes-olympic-winners) Some adidas-sponsored winning Rio 2016 Olympians are going to be receiving a special pair of adidas' new [3D printed shoes](https://www.trendhunter.com/trends/customfit-3d-printed-shoes). The [3D-printed line called 'Futurecraft'](https://www.trendhunter.com/trends/climamog) will now have a new addition dedicated to the athletes that is aptly named '3D Printed Winners Shoes.' The name sounds pretty direct and is definitely an ode to medal-winning athletes at the international games. The Winners Shoes have been approved for running up to 10km, so it definitely holds some weight as a performance shoe for sportsmen and women alike. To add to the winning Olympian aspect of the trainers, adidas offers three shoe lace colors: bronze, silver and gold. Currently, one Olympian has already received the shoe -- silver medal-winning women's rugby player Tyla Nathan-Wong from New Zealand. The athletic brand has not announced when the shoe will be released for purchase but it's working hard to promote it as a high-performance shoe by placing it on the feet of winning 2016 Olympians who'll be all over the media at the Rio games. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **3D Printing-based Customization:** Adidas' 3D-Printed Winners Shoes are indicative of a trend in which companies will provide customized products to consumers that are manufactured through 3D printing technology. - **Tailored Athlete-designed Shoes:** A trend in which sporting goods brands will design shoes according to the needs of athlete professionals rather than creating a mass-produced shoe to be sold to the general public. - **Athlete-centered Performance Shoes:** Performance shoes like the Adidas 3D-Printed Winners Shoes will spur innovation that involves creating shoes tailored to the needs of athletes. ### Industries Being Reshaped - **Sporting Goods:** Manufacturers of sporting goods equipment will invest in designing innovative products to meet the tailored needs of top-performing athletes. - **3D Printing:** The application of 3D printing technology will transform the industry for durable, high-performance shoes and other sports equipment. - **Athletic Footwear:** The athletic footwear industry will continue to adopt new technology to create cutting-edge shoes with advanced features to enhance athlete performance. ## Related on Trend Hunter - [3D-Printed Winter Sport Shoes](https://www.trendhunter.com/trends/bobsled-footwear.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md) - [3D-Printed Lattice Futuristic Shoes](https://www.trendhunter.com/trends/climamog.md) - [Sustainable Olympic Footwear Capsules](https://www.trendhunter.com/trends/vivaia.md)