# Luxury-Focused SUV Concepts The News of the Exquisitely Crafted 2016 Bentley SUV Delights at NAIAS By Farida Helmy | Published 2014-01-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2016-bentley-suv References: [forbes](http://www.forbes.com/sites/hannahelliott/2014/01/13/bentley-head-our-suv-will-be-the-first-real-luxury-suv-on-the-market/) & [bentleymotors](http://www.bentleymotors.com/models/bentley_suv/) The [Volkswagen Group](https://www.trendhunter.com/trends/id-aero) has made it official: the 2016 [Bentley](https://www.trendhunter.com/trends/odyssean-edition) [SUV](https://www.trendhunter.com/trends/rolls-royce) is coming out! For those who want real luxury, this should be the most arousing of auto news coming out of of this year's Detroit Auto Show. It’s simple -- if you want power and opulence, you wait for Bentley to make it. Known for its exquisite craftsmanship and everlasting quality, Bentley created a new concept that is the lovechild of aesthetic hedonism and tenacious performance. “If you look at the different SUVs on the market today, you don’t really see a luxury SUV, you see high options,” Bentley chief Wolfgang Schreiber said today at the Detroit Auto Show. Still very hush hush about the specs, Bentley promise an SUV that smells, looks and tastes like luxury. Worth waiting for, right? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Suvs:** The rising demand for luxury-focused SUVs presents an opportunity for automakers to disrupt the traditional SUV market. - **Craftsmanship:** Craftsmanship as a trend in the automotive industry opens up new opportunities for luxury automakers to innovate and differentiate themselves from the competition. - **Opulence:** The pursuit of high-end, extravagant experiences by consumers creates a space for luxury SUVs to thrive and disrupt the traditional automotive market. ### Who This Affects Most - **Automotive:** Automakers can capitalize on the trend towards luxury SUVs and innovative craftsmanship to disrupt the traditional automotive industry. - **Luxury Goods:** The intersection of luxury SUVs and high-end craftsmanship creates opportunities for luxury goods industries to expand and innovate. - **Hospitality:** Opulent, high-end experiences created by luxury SUVs may appeal to the hospitality industry as a new frontier for innovative guest experiences. ## Related on Trend Hunter - [Sustainable Luxury Vehicle Interiors](https://www.trendhunter.com/trends/odyssean-edition.md) - [Trailblazing Luxury Electric SUVs](https://www.trendhunter.com/trends/luxury-electric-suv.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Carbon-Loaded Luxury Sports Cars](https://www.trendhunter.com/trends/2027-bentley-continental-gt-supersports.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Performance-Ready Luxury SUVs](https://www.trendhunter.com/trends/cadillac-escalade-vseries-suv.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Chinese Culture Car Interiors](https://www.trendhunter.com/trends/bentley-mulliner-inspired-by-china.md)