# Breathable Golf Apparael Nike's 2014 U.S. Open Collection is Designed to Beat the Heat By Rahul Kalvapalle | Published 2014-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/2014-us-open References: [broadwayworld](http://www.broadwayworld.com/bwwfitness/article/Nike-Golf-Launches-New-Looks-for-the-US-Open-20140604) & [nikeinc](http://nikeinc.com/news/nike-golf-unveils-athlete-looks-for-the-u-s-open) The 2014 U.S. Open is just a few days away from teeing off, prompting [Nike](https://www.trendhunter.com/trends/take-flight-collection) to release a collection of [athlete apparel and footwear](https://www.trendhunter.com/trends/cole-buxton-golf) that will aim to make Nike Golf athletes feel comfortable in the humidity and heat of North Carolina, where the event will be held. Nike's 2014 U.S. Open collection uses [Elite Cooling apparel](https://www.trendhunter.com/trends/khl-shadow-polo) designed to beat the most extreme heat. This collection features lightweight, cool-to-touch fabrics, strategically positioned mesh panels to comfort the body's most heat-prone zones and woven constructions for enhanced ventilation and breathability. Hot and humid June weather may be on hand to greet athletes at the Pinehurst Resort and Country Club, but Nike's athletes will be fitted in cool and comfortable gear that will help them turn the heat up on their opponents. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Elite Cooling Apparel:** The trend of using Elite Cooling apparel to beat extreme heat in sports. - **Strategically Positioned Mesh Panels:** The trend of using strategically positioned mesh panels to provide comfort in heat-prone zones. - **Woven Constructions for Enhanced Ventilation:** The trend of using woven constructions to enhance ventilation and breathability in sports gear. ### Sectors Adopting This - **Sports Apparel:** The sports apparel industry can benefit from incorporating Elite Cooling technology to provide comfort in extreme heat. - **Athletic Footwear:** The athletic footwear industry can explore using strategically positioned mesh panels in shoes to provide cooling and comfort in heat-prone zones. - **Athletic Gear Manufacturing:** The athletic gear manufacturing industry can incorporate woven constructions to enhance ventilation and breathability in various sports equipment. ## Related on Trend Hunter - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Green-Tonal Golfing Apparel](https://www.trendhunter.com/trends/preserve-collection.md) - [Advanced Thermoregulation Cycling Apparel](https://www.trendhunter.com/trends/advanced-thermoregulation.md) - [Modern Golf Apparel](https://www.trendhunter.com/trends/cole-buxton-golf.md) - [Technical Golfwear Capsules](https://www.trendhunter.com/trends/lucky-charms-capsule.md) - [Urban Modern Golf Collections](https://www.trendhunter.com/trends/head-golf-ss26.md) - [Performance Pickleball Apparel](https://www.trendhunter.com/trends/stack-athletics.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md)