The 2014 Ford Escape ad campaign addresses the common hand-cuffed feeling drivers have when putting objects into the trunk of their car. When it comes to items such as fragile vases, unwieldy carpets and heavy crates, opening that back door can prove to be incredibly tricky. That is why this ad campaign focuses on the vehicle's foot-activated liftgate feature.
Conceived and executed by the Young & Rubicam ad agency branch based in Toronto, Canada, the 2014 Ford Escape ad campaign brings attention to a practical feature that could easily sway a person's decision when car-shopping over a sunny weekend. It was art directed by Mike Lo Nam with creative direction by Jonathan Smith. The images were shot by Adrian Armstrong and retouched by Adrian Armstron.