# LGBT Sports Apparel The Nike 2014 #BETRUE Collection Features Vibrant Rainbow Colours By Rahul Kalvapalle | Published 2014-06-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/2014-betrue References: [outsports](http://www.outsports.com/2014/6/3/5776956/nike-betrue-gay-shoes-lgbt-sports-coalition) & [nikeinc](http://nikeinc.com/news/nike-betrue-collection-celebrates-the-pursuit-of-sport-for-all-athletes) [Nike’s](https://www.trendhunter.com/trends/nba-nike-autism-awareness) 2014 #BETRUE collection of [sport apparel and footwear](https://www.trendhunter.com/trends/nike-x-lego-group) is inspired by the LGBT community, and celebrates the passion and obsession for sport by athletes of all persuasions and orientations. The 2014 #BETRUE collection is brought to life by rainbow colors as a means of reflecting diversity within the sporting community as well as Nike’s support for LGBT communities. Nike will donate up to $500,000 of net proceeds from sales of the #BETRUE collection to the [LGBT Sports Coalition](https://www.trendhunter.com/trends/lgbtq-luxury-rewards), which fights discrimination in sport. Nike helped found the organization when it was first set up in 2011 and has supported its mission via the #BETRUE collection since 2012. The 2014 #BETRUE collection is available at select factory stores, Nike retail locations, Nike Factory locations and Nike’s official website. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **LGBT Sports Apparel:** Opportunity for brands to create inclusive sportswear collections that celebrate diversity and support LGBT communities. - **Rainbow Colors in Sportswear:** Growing trend of incorporating vibrant rainbow colors in sportswear as a symbol of inclusivity and support for the LGBT community. - **Corporate Support for LGBT Sports:** Increasing number of companies partnering with LGBT sports organizations to fight discrimination and promote equality in the sporting world. ### Industries Being Reshaped - **Sportswear:** Sportswear brands can capitalize on the demand for inclusive apparel by creating LGBT-inspired collections that cater to diverse consumer preferences. - **Retail:** Retailers can create dedicated sections or collaborations with LGBT sports apparel brands to meet the growing demand for inclusive sportswear. - **Non-profit/advocacy:** Non-profit organizations working towards equality in sports can collaborate with sportswear brands to raise funds and create awareness for their cause. ## Related on Trend Hunter - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Autism-Supporting Athletics Brands](https://www.trendhunter.com/trends/nba-nike-autism-awareness.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Prideful Wrestling Gear Lines](https://www.trendhunter.com/trends/tna-wrestling.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md)