# Sultry Sea Vixen Lookbooks This 2013 Women’s Fashion Campaign is Done in a Nautical Style By Lacey-Jane Walsh | Published 2013-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2013-womens-fashion References: [fashionserved](http://www.fashionserved.com/gallery/Napsugar-von-Bittera-Campaign-SS13/6196217) & [behance.net](http://www.behance.net/SilentOkami) This nautical style 2013 women’s fashion campaign is for clothing company Napsugar von Bittera. These seaside captures include ships, sea creatures and of course, high end fashion. In several of these sea themed campaign photos, the models are sporting some kind of eye-covering accessory, which is equal parts peculiar and intriguing. One shot features a model holding a baby octopus up to her mouth as if she’s preparing to take a bite, which is pretty neat. Some of these lovely models seem to be covered in mud. The fashion seen in this campaign can be described as both elegant and detailed. One of these outfits includes a pair of [high-waisted white shorts](https://www.trendhunter.com/trends/contemporary-femininity) with zippers on either side and a white embroidered jacket. The high end looks from this 2013 women’s collection are officially approved for [seaside adventures](https://www.trendhunter.com/trends/set-sail). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nautical Style Fashion:** Opportunity for fashion brands to incorporate nautical elements in their designs. - **Eye-covering Accessories:** Potential for the creation of unique and intriguing eye accessories as a fashion trend. - **Seaside Inspired Campaigns:** Opportunity for brands to create campaigns and lookbooks inspired by the seaside aesthetic. ### Where This Applies - **Fashion:** Fashion industry can explore new designs and collections inspired by the nautical style. - **Accessories:** Opportunity for accessory brands to create innovative eye accessories. - **Photography:** Photography industry can create campaigns and lookbooks inspired by the seaside aesthetic. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md)