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# Yearly Plasticine Recaps
This Fun 2013 Recap is Made Entirely in Play-Doh Clay

By Laura McQuarrie | Published 2013-12-24 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/2013-recap
References: [incrediblethings](http://www.incrediblethings.com/toys-games/this-year-in-play-doh/) & [facebook](https://www.facebook.com/media/set/?set=a.10152137654967915.1073741837.311139662914&type=1)

Play-Doh’s ‘Year in Review’ is a comprehensive 2013 recap all made with its modeling clay.

The ‘Year in Play-Doh Moments’ album on Facebook shares moments from the big to the small to the strange. The Play-Doh sculptures include everything from the much-anticipated reunion of 90s boy band N*SYNC to the new addition to the Royal Family, the Cronut craze and of course, a rendition of a fox from one of the top YouTube viral videos from the year, ‘What Does the Fox Say?’

As well as showing a ton of possibilities for what Play-Doh can make in the hands of someone brimming with creativity, this is a really fun way to highlight some of the events that made headlines in 2013.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 41% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Modeling Clay Recap:** Opportunity for other modeling clay brands to create their own yearly recaps in a creative and fun way.
- **Social Media Scrapbooking:** Potential for social media platforms to offer personalized year in review videos or albums using user-generated content.
- **Nostalgic Content Creation:** Chance for brands to tap into nostalgia by creating throwback content like Play-Doh's recap using popular cultural references.

### Sectors Adopting This

- **Toy Manufacturing:** Toy manufacturers can explore the idea of creating interactive playsets that allow kids to recreate events from a specific year.
- **Social Media:** Social media platforms have an opportunity to enhance user engagement by offering personalized recaps or highlight reels of users' social media activities.
- **Video Production:** Video production companies can offer services to brands and individuals to create customized annual recaps in a creative and entertaining way.

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