# 2013 Industry Trends Find Innovation Through Crowdsourced Ideas By Jamie Danielle Munro | Published 2012-10-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/2013-industry-trends References: [trendhunter](http://www.trendhunter.com/trendreports) Our [2013 Industry Trends](http://www.trendhunter.com/trendreports) offer companies insight into the various changes happening in business today. Understanding these shifts is key to staying ahead in a competitive market. Many companies rely on gut instinct when going through the [innovation process](https://www.trendhunter.com/trends/aipowered-innovation-tool), but this does not give much focus to the end goal. By examining the various trends that will become popular, businesses put themselves in a strategic position. Innovation then happens through looking at [crowdsourced material](https://www.trendhunter.com/trends/buzzabout), and allows businesses to understand the desires of consumers. The [2013 Industry Trends](http://www.trendhunter.com/trendreports) cover a variety of different sectors, including fashion, technology and pop culture. We encourage users to not only look at trends within their industry, but outside too, as this will spark even more creative ideas. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Innovation:** Examining crowdsourced material allows businesses to understand the desires of consumers and innovate accordingly. - **Cross-industry Inspiration:** Looking at trends outside one's industry can spark even more creative ideas. - **Strategic Innovation:** Understanding popular trends puts businesses in a strategic position for innovation. ### Industries Being Reshaped - **Fashion:** Fashion companies can utilize consumer insights garnered through crowdsourcing to design trendier and more marketable products. - **Technology:** Crowdsourced innovation can lead to breakthroughs in technology, improving user experience and increasing efficiency. - **Pop Culture:** Observing pop culture trends through crowdsourcing can lead to the introduction of innovative and compelling marketing campaigns. ## Related on Trend Hunter - [Idea Discovery Tools](https://www.trendhunter.com/trends/ideai.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [Aggregated Social Insights](https://www.trendhunter.com/trends/indiepulse.md) - [Inspiring Food Color Reports](https://www.trendhunter.com/trends/oterra-color-trends-2025.md) - [Predictive Consumer Platforms](https://www.trendhunter.com/trends/trends-in-food-and-beverage.md) - [Comprehensive Fast Food Reports](https://www.trendhunter.com/trends/yum-brands-inc.md) - [AI-Generated Food Concepts](https://www.trendhunter.com/trends/aidriven-snack-product.md) - [AI-Powered Cultural Trend Tools](https://www.trendhunter.com/trends/culture-decoder.md)