# Edgy Doll-Like Fashion The 2013 H&M Design Award Lookbook Stars Anais Pouliot and Marikka Juhler By Meghan Young | Published 2013-09-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2013-hm-design-award References: [fashiongonerogue](http://www.fashiongonerogue.com/anais-pouilot-hanneli-mustaparta-wear-2013-hm-design-award-winners-collection/) & [hm](http://www.hm.com/) If the 2013 H&M Design Award Collection seems at all [experimental](https://www.trendhunter.com/trends/khaotique-noir), that is only natural coming from fresh-faced fashion designer Minju Kim, a 27 year-old graduate from the [Royal Academy of Fine Arts](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27) in Antwerp. As though inspired by doll-like fashion, there is a sweetness and innocence to the looks that have been tempered with a bit of edge. With a predominant turquoise and black palette a well as a lot of loose-fitting silhouettes, the designs are [extremely feminine](https://www.trendhunter.com/trends/contemporary-femininity). Shot by photographer Benjamin Vnuk, the 2013 H&M Design Award lookbook stars models Anais Pouliot and Marikka Juhler. The brunette beauties showcase the line's nine clothing pieces and two accessories. The pieces will also be available at Opening Ceremony in New York, Los Angeles and London. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Edgy Doll-like Fashion:** The trend of doll-like fashion continues to evolve and can be leveraged for edgy, experimental designs. - **Feminine Loose-fitting Silhouettes:** The trend of feminine loose-fitting silhouettes provides opportunities for designers to create comfortable yet stylish clothing. - **Turquoise and Black Palette:** The trend of using a turquoise and black color palette creates a unique and bold visual statement for fashion brands. ### Where This Applies - **Fashion Design:** Fashion designers can capitalize on the trend of edgy doll-like fashion to create experimental, eye-catching collections. - **Apparel Manufacturing:** Manufacturing companies can focus on producing comfortable and stylish clothing with feminine loose-fitting silhouettes to cater to the needs of modern consumers. - **Fashion Retail:** Retailers can leverage the trend of using turquoise and black color palette to offer a unique and bold visual statement to their customers in their stores and online. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md)