# Gritty Style Icon Portraits The 2013 CFDA Fashion Awards Journal is an Expansive Program By Meghan Young | Published 2013-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2013-cfda-fashion-awards References: [fashiongonerogue](http://fashiongonerogue.com/peter-lindbergh-shoots-marc-jacobs-miranda-kerr-and-more-for-the-cfda-nominees-journal/) & [cfda](http://cfda.com/the-latest/2013-cfda-fashion-awards-journal) The 2013 [CFDA](https://www.trendhunter.com/trends/the-journey) Fashion Awards is just around the corner and so it is only natural that people would want a sneak peak at the journal attendees will be receiving the day of. Comprised of 150 pages, the program captures "a panoply of the most prominent names in American fashion," as eloquently put by the CFDA website itself. Lensed by legendary German photographer Peter Lindbergh, the 2013 CFDA Fashion Awards journal was art directed by creative mastermind Trey Laird. Taking a dark and gritty turn, it shows the rawer side of such style and fashion icons as Miranda Kerr, Mark Jacobs, Ruby Jean Wilson as well as Lazaro Hernandez and Jack McCollough of Proenza Schouler. Shot entirely in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), the 2013 CFDA Fashion Awards journal is a must-see for fashionites. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gritty Style Icon Portraits:** Opportunity for photographers and artists to explore the raw and edgy side of fashion photography. - **Dark and Gritty Art Direction:** Potential for graphic designers and art directors to create unconventional and unconventional visual narratives in the fashion industry. - **Black and White Fashion Photography:** Chance for photographers and fashion brands to embrace the timeless elegance and simplicity of black and white imagery. ### Who This Affects Most - **Photography:** Photographers can experiment with unconventional and raw fashion photography styles. - **Graphic Design:** Graphic designers can explore innovative and unconventional art direction in the fashion industry. - **Fashion:** Fashion brands can incorporate black and white photography to evoke a sense of sophistication and timelessness in their campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Creative-Centric Campaigns](https://www.trendhunter.com/trends/cfda-and-swarovski.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md)