# Frequent Football Viewership Charts Tributing the Upcoming 2012-2013 NFL Playoffs By Jonathon Brown | Published 2013-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/20122013-nfl-playoffs References: [visual.ly](http://visual.ly/impact-football-season-tv) & [clicksoftware](http://www.clicksoftware.com/telco) According to this infographic, 60% of American football fans will be watching the 2012-2013 [NFL](https://www.trendhunter.com/trends/fridge-tv) playoffs on their TV this year, compared to 8% who will watch it on their computers. This statistic makes perfect sense: after all, Sunday afternoons in many homes consists of salty treats and eager eyes huddled around larger than life television sets. A staggering 73% of males in the United States watch football and 55% of women join in. The average American spends $100 a year on sports programming (which could include pay-per view fees or cable subscription fees). 27% of adults who watch football on TV spend 6-10 hours a week doing it. 60% of people watch for 5 hours or less. This infographic not only looks at the viewer statistics of football on television, but also delves into the business numbers of the companies that broadcast it. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Increased Television Viewership:** The high percentage of American football fans watching the NFL playoffs on TV presents an opportunity for businesses to capitalize on advertising and sponsorship deals. - **Growing Female Fanbase:** With 55% of women in the United States watching football, there is potential for industries to create products and services catering specifically to female football fans. - **Rise of Sports Programming Expenditure:** As the average American spends $100 a year on sports programming, there is room for industries to offer innovative subscription packages and enhance the viewing experience. ### Where This Applies - **Television Broadcasting:** Television networks can explore creative advertising strategies and sponsorships to capitalize on the increased viewership of football. - **Sports Merchandise:** Industries related to sports merchandise can tap into the growing female fanbase by offering a wider range of football-themed products targeted towards women. - **Streaming Services:** Streaming platforms can innovate their sports programming offerings to capture a larger share of the increasing expenditure on sports programming by the average American. ## Related on Trend Hunter - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Football-Watching Tiny Homes](https://www.trendhunter.com/trends/18-week-pack.md) - [Livestream Football Apps](https://www.trendhunter.com/trends/nfl.md) - [Football-Centric Home Improvement Partnerships](https://www.trendhunter.com/trends/earn-your-sunday.md) - [Exclusive Football NFTs](https://www.trendhunter.com/trends/football-nfts.md) - [Football Mom Wine Ads](https://www.trendhunter.com/trends/barefoot-bandwagon-box.md) - [Sports Bingo Games](https://www.trendhunter.com/trends/sports-bingo-cards.md) - [Super Bowl Streaming Services](https://www.trendhunter.com/trends/tubi-1.md)