# Ultra-Luxe Vintage Shoots The 2012 Vanity Fair Hollywood Issue is the First-Ever by Mario Testino By Rebecca Byers | Published 2012-02-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2012-vanity-fair-hollywood-issue1 References: [fashionista](http://fashionista.com/2012/01/see-rooney-mara-elizabeth-olsen-and-the-nine-other-actresses-who-made-vanity-fairs-hollywood-issue/) & [crushable](http://crushable.com/entertainment/vanity-fair-hollywood-issue-2012-makeup-383/) The cover of the 2012 Vanity Fair Hollywood issue is a luxurious 1920s-inspired image featuring 11 up-and-coming actresses. The cover shoot for the annual issue was photographed by the [famous Mario Testino](https://www.trendhunter.com/trends/winter-2025-campaign) for the first time ever. The cover features Rooney Mara, Elizabeth Olsen, Jennifer Lawrence and Jessica Chastain, as well as Mia Wasikowska and Lily Collins. The ethereal images are a pastel dream, the whimsy of which is complemented by the extreme stylized nature of each young lady's look. The [flapper-inspired shoot](https://www.trendhunter.com/trends/chinese-golden-age-models) was styled by Vanity Fair's fashion director Jessica Diehl, who succeeded in creating an [art deco-like fantasy](https://www.trendhunter.com/trends/the-tiger). The icy look of the gowns is a sultry introduction to what viewers may see a lot more of, given the impending release of The Great Gatsby in December 2012. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **1920s-inspired Fashion:** Creating high-end, vintage styled clothing lines inspired by classic pop culture from the 1920s could be disruptive innovation opportunity. - **Celebrity Covers:** Creating high-fashion shoots for celebrity-focused magazines like Vanity Fair could be a disruptive innovation opportunity. - **Ultra-luxe Production:** Integrating ultra-luxe production to photoshoots with creative direction could be disruptive innovation opportunity for advertising companies. ### Who This Affects Most - **Fashion Industry:** The fashion industry could create 1920s-inspired clothing lines, particularly high-end, vintage styles. - **Magazine Publishing:** Magazine publishers for celebrity focused publications could seek to pair photographers with celebrities in photo shoots to create captivating editorial spreads. - **Marketing & Advertising Industry:** Integrating high-end creative direction with ultra-luxe production could be a great way for advertising companies to capture the imagination and interest of consumers. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)