# Free Olympic Volunteer Swag Swatch and Adidas Put Out 2012 Olympic Volunteer Packages By Trenton Millar | Published 2012-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/2012-olympic-volunteer References: [selectism](http://www.selectism.com/2012/07/16/london-2012-olympics-games-maker-volunteer-kits/) & [london2012](http://www.london2012.com/about-us/volunteers/) As countries all over the world are gearing up for the 2012 Summer Olympics by revealing Olympic team apparel, it is interesting to take a look at all the free swag that you get for being a 2012 Olympic volunteer. Sponsored by [Adidas](https://www.trendhunter.com/trends/league-one-volleyball) and [Swatch](https://www.trendhunter.com/trends/swatch-encyclopedia-collection), the 2012 Olympic volunteer packages, called '[Game Maker](https://www.trendhunter.com/trends/gamebrain-discovery)' kits, come with cool free stuff that is useful during the Olympics and after. Using a purple and coral color palette, Olympic volunteers are outfitted with cross-trainers, a rain jacket (for London weather), a Swatch watch and a messenger bag among other things. The word "volunteer" may mean that you are working without getting paid, but getting exclusive Olympic apparel from some great brands sounds like a pretty good deal to me. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Olympic Volunteer Apparel:** Opportunity to disrupt the market by designing and producing fashionable and functional apparel specifically for Olympic volunteers. - **Branded Volunteer Packages:** Potential for brands to collaborate with event organizers and create customized packages to enhance the volunteer experience and promote their products. - **Swag as Incentive:** Companies can explore the idea of providing free swag or merchandise as incentives for volunteering in order to attract more participants and capitalize on brand exposure. ### Where This Applies - **Sportswear:** Disruptive innovation opportunity for sportswear brands to create specialized apparel for Olympic volunteers that combines performance and style. - **Event Marketing:** Opportunity for event marketing companies to collaborate with brands and create tailored volunteer packages that enhance the overall event experience and generate brand loyalty. - **Promotional Products:** Promotional product companies can explore partnerships with event organizers to offer customized volunteer swag packages, increasing brand visibility and engagement. ## Related on Trend Hunter - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Greek Olympic Outwear Sponsors](https://www.trendhunter.com/trends/hellenic-olympic-committee.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md) - [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md) - [Olympics-Themed Tech Accessories](https://www.trendhunter.com/trends/samsung-2024-summer-olympics.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md)