# Athletic Landmark Postage The 2012 Olympic Stamps Celebrate the Biggest Sport Event of the Year By Meghan Young | Published 2012-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/2012-olympic-stamps References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/hat-trick-royal-mail-2012-olympic-stamps) & [hat-trickdesign](http://www.hat-trickdesign.co.uk/) To celebrate the biggest sporting event of the year, a collection of four Royal Mail 2012 Olympic Stamps have been created. Excitingly modern, the images featured on each stamp juxtapose an athlete with a particular London landmark. For instance, the wheel of one cyclist's bike is depicted as the famous London Eye while the Tower Bridge becomes the extension of a fencer's sword. Designed by London-based studio Hat-Trick, the 2012 Olympic Stamps took about 15 months to create from start to finish. According to the design firm, "The pictured athletes are all elite members of the GB teams so they are all due to compete. We had to make sure that they are not recognizable individually as it was important that these are not just GB specific, but rather about the sports themselves." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Modern Olympic Stamps:** Disruptive innovation opportunity: Create interactive stamps that incorporate augmented reality to showcase athletes in motion. - **Sports-themed Postal Products:** Disruptive innovation opportunity: Develop a line of postage products that feature iconic athletes from different sports. - **Athlete-landmark Pairings:** Disruptive innovation opportunity: Create customizable stamps that allow customers to select their favorite athlete and a landmark from their country. ### Who This Affects Most - **Postal and Delivery Services:** Disruptive innovation opportunity: Integrate technology like QR codes or RFID in postage stamps for added convenience and tracking. - **Sports Merchandise:** Disruptive innovation opportunity: Collaborate with athletes to design unique sports-themed postage products for fans to collect. - **Collectibles and Memorabilia:** Disruptive innovation opportunity: Use blockchain technology to create digital certificates of authenticity for limited edition sport-themed stamps. ## Related on Trend Hunter - [Skateboard-Inspired Stamp Collections](https://www.trendhunter.com/trends/skateboard-inspired-stamp-collection.md) - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Christmas Carols-Inspired Mail Stamps](https://www.trendhunter.com/trends/festive-stamp.md) - [Eiffel Tower-Embedded Medals](https://www.trendhunter.com/trends/paris-2024.md) - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Nostalgic Art-Inspired Postal Stamps](https://www.trendhunter.com/trends/usps-stamp.md) - [Thematic Postal Stamp Collections](https://www.trendhunter.com/trends/stamp-releases-for-2025.md) - [Inclusive Sports Torches](https://www.trendhunter.com/trends/paris-2024-olympics-torch.md) - [Olympic-Themed Electric Motorbikes](https://www.trendhunter.com/trends/dab-motors.md)