# Technological Games Stats The 2012 Olympic Data Infographic Details What's Being Shared By Courtney Scharf | Published 2012-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2012-olympic-data-infographic References: [holykaw.alltop](http://holykaw.alltop.com/2012-london-summer-games-big-data-by-the-numb?tu2=1) & [communities.netapp](https://communities.netapp.com/community/netapp-blogs/netapp-360/blog/2012/08/03/big-data-takes-the-gold) The 2012 Olympic Data infographic details the way in which people are sharing, uploading and downloading during the London games. With a strongly increased role of [social media and technology](https://www.trendhunter.com/trends/data-driven-digital-experience), the numbers pertaining to this phenomenon are staggering compared to those from the 2008 Beijing Olympics. The [amount of devices owned](https://www.trendhunter.com/trends/digital-dependency) and being used is particularly high, and the amount of [tweets being sent every minute](https://www.trendhunter.com/trends/spotifys-wrapped-2025) is absolutely astronomical. This chart effectively highlights both the overwhelming enthusiasm for the Olympics as well as the undeniable increased role of social media and devices. Capturing the games in a brand new way, this infographic is an enlightening and telling snapshot of what athletic competition looks like today. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 66% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Increased Social Media Engagement:** The infographic highlights the overwhelming enthusiasm for the Olympics and the significant role of social media in sharing, uploading, and downloading during the games. - **Rapid Technological Advancements:** The staggering increase in owned devices and tweets being sent every minute demonstrate the significant technological advancements since the 2008 Beijing Olympics. - **Data-driven Sports Analytics:** The infographic presents an opportunity for data-driven analysis of athletic competition, providing useful insights for sports professionals. ### Who This Affects Most - **Social Media Marketing:** Companies can leverage the increased social media engagement during major sporting events to promote their products and services. - **Technology:** The rapid technological advancements showcased in the infographic present opportunities for innovation and development in the tech industry. - **Sports Analytics:** The data captured during the Olympics can be utilized by sports analytics companies to enhance performance analysis and strategy in various sports. ## Related on Trend Hunter - [Olympic-Themed Mobile Games](https://www.trendhunter.com/trends/olympic-games-jam-beijing-2022.md) - [Olympics-Themed Tech Accessories](https://www.trendhunter.com/trends/samsung-2024-summer-olympics.md) - [Branded Olympics Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-z-flip3-5g-olympic-games-edition.md) - [Humanoid Robot Games](https://www.trendhunter.com/trends/great-robot-olympics.md) - [Foldable Olympic Athlete Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-z-flip6-olympic-edition.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md)