# Subway Floodvertising Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood By Katie Cordrey | Published 2009-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/2012-movie-advertising-campaign References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/sony_pictures_2012_the_movie_flooding_the_subway?size=_original) & [whowillsurvive2012](http://www.whowillsurvive2012.com/) As part of the Brazilian [advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) to promote the release of the film 2012, the subway Cantagalo, in Copacabana, Rio de Janeiro, Brazil is the recipient of a simulated flood. [Graphics have been added](https://www.trendhunter.com/trends/3d-billboards) to an area on both sides of the [subway corridor](https://www.trendhunter.com/trends/bakerl00) to give the illusion of water rushing into the walkway. The idea behind the graphics is that of impending doom and disaster which is also the theme of the apocalyptic movie, 2012. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Advertising:** Creating visually captivating and interactive experiences to engage customers. - **Ambient Marketing:** Using unconventional advertising methods in unexpected locations to grab attention. - **Viral Campaigns:** Creating content that is shareable and has the potential to go viral, maximizing brand exposure. ### Sectors Adopting This - **Film and Entertainment:** Exploring innovative ways to advertise and promote movie releases. - **Public Transportation:** Leveraging unique advertising opportunities in subway stations and transportation hubs. - **Advertising and Marketing:** Developing creative and attention-grabbing campaigns that capture audience interest. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [QSR Blimp Restaurant Experiences](https://www.trendhunter.com/trends/subway-in-the-sky-promotion.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Hot Dog Subway Campaigns](https://www.trendhunter.com/trends/follow-the-frank-line.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)