# Super Sleek Sedans The 2012 Hyundai ‘Grandeur' Promises Luxurious Driving By Kamal Musharbash | Published 2011-01-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/2012-hyundai-grandeur References: [automotto.org](http://www.automotto.org/entry/hyundai-reveals-2012-grandeur-azera-in-promo-video/) & [grandeur.hyundai-motor](http://www.grandeur.hyundai-motor.com/) Known as the ‘Azera’ in the US, the 2012 [Hyundai](https://www.trendhunter.com/trends/nine-concept) ‘Grandeur’ is a revamped vehicle that includes some amazing improvements. A video for the car was just released, which shows the romantic aspect of the car. The vehicle’s front grill was redesigned, its edges smoothed out and the brake lights adjusted for a more modern, [sleek, sexy appeal](https://www.trendhunter.com/trends/2026-a6-sedan). The 2012 Hyundai ‘Grandeur’ has all the technical necessities featured on the steering wheel, from radio controls to windshield wipers to ensure the best safety and reliability. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 40% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Redesigned Sedan Models:** Opportunity to create more modern, sleek, and sexy sedans by revamping the design elements. - **Advanced Steering Wheel Controls:** Opportunity to incorporate more technical necessities, such as radio controls and windshield wipers, into the steering wheel for improved safety and reliability. - **Romantic Car Marketing:** Opportunity to appeal to consumers by highlighting the romantic aspect of car ownership in advertising campaigns. ### Who This Affects Most - **Automotive Industry:** Opportunity for car manufacturers to integrate new design elements and advanced features into their sedan models. - **Technology Industry:** Opportunity for technology companies to develop innovative solutions for integrating various controls into the steering wheel. - **Advertising Industry:** Opportunity for advertising agencies to create romantic and emotionally appealing campaigns for car brands. ## Related on Trend Hunter - [Sleek Electric Concept Vehicles](https://www.trendhunter.com/trends/nine-concept.md) - [Technologically Advanced Sedans](https://www.trendhunter.com/trends/2022-hyundai-sonata.md) - [Luxe Weekend Warrior SUVs](https://www.trendhunter.com/trends/hyundai-santa-fe.md) - [High-End South Korean Sedans](https://www.trendhunter.com/trends/2023-genesis-g90.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Futuristic Retro-Inspired Sedans](https://www.trendhunter.com/trends/hyundai-nine.md) - [Elegant Electric Vehicles](https://www.trendhunter.com/trends/genesis-x-speedium.md) - [Weatherized Winter Concept Vehicles](https://www.trendhunter.com/trends/x-snow-speedium.md) - [Sleek Sedan Models](https://www.trendhunter.com/trends/kia-k4.md)