# Grungy Olympic Editorials The 2012 Dazed & Confused Fashion Feature Highlights Patriotic Styles By Jana Pijak | Published 2012-07-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/2012-dazed-and-confused References: [dazeddigital](http://www.dazeddigital.com/fashion/gallery/19/14091/3/exclusive-shoot-2012) & [dazeddigital](http://www.dazeddigital.com/fashion/article/14091/1/exclusive-shoot-2012) The 2012 Dazed & Confused editorial shines a light on Olympic-inspired garments that are both spirited and patriotic. Photographer Rowan Corr captures models Amalia, Ben and Sam in a striking stadium portrait series that explores a multitude of country-themed fashion. Outfitted by wardrobe stylist Harry Lambert, the models sport designer looks from labels like [Nike](https://www.trendhunter.com/trends/dunk-olympic-safari), [Adidas](https://www.trendhunter.com/trends/zne-collection) and Emporio Armani among a slew of others. Set in Snoozzz Olympic Park, this gritty editorial shows support for a number of different nations including the United States, Germany, China, Italy and Azerbaijan. Both sporty and stylish, these fashion-conscious athletic uniforms are ensuring that countries are not only game-ready but runway-ready as well. The 2012 Dazed & Confused fashion feature showcases the season's hottest [designer sportswear looks](https://www.trendhunter.com/trends/eam-usa-limited-capsule) custom created for London's Summer Olympic Games athletes. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Athletic Fashion:** The trend of incorporating sportswear into high fashion creates opportunities for designers to collaborate with athletic brands and create unique runway looks. - **Patriotic Fashion:** The trend of patriotic-inspired fashion allows designers to showcase national pride through creative and innovative garments, presenting opportunities for collaborations with athletes and sports teams. - **Runway-ready Sportswear:** The trend of designing sportswear for runway shows opens up opportunities for designers to create stylish and fashionable athletic uniforms for athletes participating in major sporting events. ### Industries Being Reshaped - **Fashion Design:** Designers in the fashion industry can explore new collaborations with athletic brands and create fashionable sportswear that combines style and functionality. - **Athletic Apparel:** Athletic apparel brands can expand their product lines by partnering with fashion designers and creating sportswear that combines athletic performance with high fashion. - **Event Planning:** Event planning companies can incorporate the trend of runway-inspired sportswear into major sporting events, offering unique experiences for athletes and spectators alike. ## Related on Trend Hunter - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md)