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# Projecting Video Cameras
Sony's New Handycam Camcorder is Unveiled at the 2012 CES

By John Ibbitson | Published 2012-01-11 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/2012-ces2
References: [pcworld](http://www.pcworld.com/article/247512/the_biggest_camera_announcements_of_ces_2012_so_far.html) & [pcworld](http://www.pcworld.com)

The new [Sony](https://www.trendhunter.com/trends/sony-vlog001) Handycam HDR-PJ760V is going to be showcased at the 2012 CES ([Consumer Electronics Association](https://www.trendhunter.com/trends/ai-tax-assist)) and is already creating quite a buzz online with camera enthusiasts. Though it is not a professional quality camera, it has some pretty unique functions, like the ability to project your recording with the use of its [built-in projector](https://www.trendhunter.com/trends/projector-c1) on the back of the camera's LCD screen.

It also comes equipped with a user-friendly image stabilization system that the company calls Balanced Optical SteadyShot, which allows the cameras lens to move within the camera's body to compensate for a shaky hand. The Handycam shoots HD video at two frame rates, 60 frames per second and 24 frames per second, and can be operated in a full manual mode. So if you're looking for a consumer camera that offers more features than traditional ones do, be sure to visit the 2012 CES to get a closer look at this innovative new Sony camcorder.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 14% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Why This Trend Is Growing

- **Built-in Projector:** The trend of integrating built-in projectors in consumer cameras poses opportunities for creating immersive and on-the-go viewing experiences.
- **Image Stabilization:** The trend of advanced image stabilization systems opens avenues for developing cameras that provide exceptional video quality even with unsteady hands.
- **Full Manual Mode:** The trend of offering full manual mode in consumer cameras presents possibilities for photographers and videographers to have more control over their creative output.

### Industries Being Reshaped

- **Consumer Electronics:** The consumer electronics industry can explore disruptive innovation opportunities by incorporating built-in projectors and advanced image stabilization systems into cameras.
- **Entertainment:** The entertainment industry can leverage built-in projectors to enhance live events and create immersive viewing experiences for audiences.
- **Photography/videography:** The photography/videography industry can embrace the full manual mode trend to cater to professionals who seek greater control and customization options in their cameras.

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